“Direct navigation is the largest untapped market for paid search advertisers & agencies”
– Juniper Research
Just like a Malibu beach house or a Park Avenue condo, a solid and intuitive Internet domain name is prime real estate.
As evidenced by the recent $100 million bid on behalf of Answers.com to acquire Lexico – owner of dictionary.com, thesaurus.com and reference.com – and the $135 million investment that American Capital Strategies and Austin Ventures put into CreditCards.com – online proprietors are very willing to pay top dollar for high quality domain name portfolios.
