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Commerce Planet Continues to Put Their Money Where Their Mouth Is!

 

Talk about putting your money where your mouth is. Commerce Planet Inc. (OTCBB: CPNE) brass are doing just that. The company announced the progress of its recently announced stock buyback program earlier this week and the feedback is quite promising.

According to the news release, CPNE has repurchased at total of 4,336,000 shares of its Common Stock! If that’s not a key sign that management feels the company is undervalued, then I don’t know what is.


Speaking about the buyback program, Tony Roth, CEO of CPNE stated: “The stock repurchase reflects the Board’s confidence in Commerce Planet’s market opportunity and strategy, and what the Board continues to believe to be the undervaluation of the Company’s stock at current levels“. Mr. Roth concluded “We believe in the value proposition of our products and services, and we consider our stock to be a strong investment opportunity and a good use of our cash resources . . .”  

CPNE also announced today that management will be attending the ROTH 20th Annual Growth Stock Conference to be held on February 18 – 21, 2008, at the Ritz Carlton, Laguna Niguel, California. With high level execs meeting with big time funds and institutional investors as a significant buyback program is being executed, I’ll be curious to see how the market reacts on 2/25 and beyond.

 


With restructured management/advisory team, CPNE is positioned for growth going forward.

 

During the month of January, Commerce Planet (OTCBB: CPNE) beefed up its advisory board and management team with the addition of a number of seasoned e-commerce veterans.

For starters, the company appointed Mr. Robert DeSantis to the board. He is the former CEO and Billionaire of Ariba Inc (ARBA), Internet software and services industry powerhouse. Mr. DeSantis is currently the President of Transactional Media and Marketing for Maddocks, a branding and marketing firm located in Los Angeles. His historical client list reads like a laundry list of leading brands including Estee Lauder, Sony, Coke, Ketel One, Disney, Red Bull several hotels and many others.

In addition, Mr. Gary Palmer has been appointed to the Advisory Board along side Mr. DeSantis. Gary Palmer has a wealth of knowledge dealing with Automatic Clearing Houses and other prepaid card services. He has a long history of forging strategic relationships with multi-national companies, which has to be quite positive for CPNE’s future expansion. As Executive Vice President of Global Strategic Business Development for eFunds/EFD Mr. Palmer spearheaded a 10 year agreement with American Express, providing his company with exclusive processing rights to the largest prepaid card issuers in the world at the time for $229 million.

With both a marketing and business relations guru on board, why not add an IT leader?

Mr. Rory Roybal brings much welcomed IT experience to the table with 28 years experience in the field. He was recently named Vice President of Technology for Iventa, a Commerce Planet subsidiary, to take on the challenge of overseeing the company’s DashboardTM product line.

With his vast knowledge of Engineering, General Management and Product Development in disciplines such as global e-commerce, software, mobile-telecom, enterprise systems, networking and online business solutions, makes him a perfect fit for the position. Mr. Roybal believes that Iventa has a very unique product and with his expertise will be able to realize its growth potential as they begin to offer their small to medium size business packages. This is very positive for the future.

Net-Net

The addition of these three key advisors will give Commerce Planet the leg up that it may have been previously missing in the past to help become more competitive in the e-commerce world. Each new addition brings a unique skill set that can only be amassed through years of industry experience. With a new advisory board possessing more than 60 years of just that, Commerce Planet is headed into the New Year with a much stronger guidance than ever before. Only time will tell what results this most recent change have, but we are quite optimistic here due to the solid credentials of the new advisory team.


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