End of Summer Burners
 With the fall market just around the corner, we are all revving up to lose the khaki shorts and get back into the swing of trading. In the meantime, we are wrapping up our last summer trading month with a few companies showing increased revenue and progressive market strategy - both features of course being highly ranked. First on the chalkboard today is ATSI Communications Inc. (OTCBB: ATSX). Announcing a 12th consecutive quarter of record revenue this morning, ATSX is proving to be one of the biggest micro-cap turnaround stories of the past 5 years. Growing Growing Growing During troubled times back in 2004, management proved to be ahead of the trends, effectively targeting the white hot Latin American VoIP market with a top-notch offering and growing revenues from $1.3M. ATSX now expects to bring in more than $30M during '07 (fiscal yr. ended 7/31/07). In addition to 3yr. revenue growth that exceeds 2200% and a stellar Q4 that brought record gross profits for the company, ATSX continues to see improvements trickle down to the bottom line. With consecutive quarters of positive cash flow and earnings per share (5 & 3 respectively) under their belt and a rapidly expanding market to serve (38% of Intl calls now made by Hispanics), ATSX is gaining some serious momentum heading into FY2008. Slicing into a Very Lucrative Market  Although we may not be getting any fitter, U.S. consumers are becoming increasingly health conscious. I mean seriously, you know the times are changing when not only are cardiac system nemeses such as McDonalds, KFC, Taco Bell, & Crisco taking measures to remove trans-fats from their foods - America's largest city (as well as a growing number of others) is on a quest to take trans fat off the menu for good in restaurants. Staying ahead of the trends and slickly positioning itself as an early market entrant - Tootie Pie Company Inc. (OTCBB: TOOT) announced today that that all pies produced by the company are now available in Trans Fat Free varieties. How about that for a sales pitch - both internally and for the company's who' who list of regional and North American distributors? ( Sysco, Ben E. Keith, US Foods). TOOT in the Right PlaceWith New York City and Philadelphia already in the process of cleaning up their food supplies, consumers are demanding more and more "healthy products". Exhibiting this fact, marketresearch.com has found that sales of functional foods - better defined by the source as: "those marketed primarily as offering positive health benefits beyond basis nutrition" reached $24.8 billion in '06 and are expected to increase 56%, hitting $38.8 by 2011. $100 Billion Market Further emphasizing the point, Natural Marketing Institute estimates that the total market for healthful offerings posted $91.1 billion in sales in 2006, a number expected to increase 13.1% in 2007, reaching $103.3 billion in sales. It looks as though health related and healthy food products are in high demand and an increasingly growing market and TOOT stands ready to meet demand. You cannot argue with rising revenue and being on the cutting edge of one's market. So just to end your summer with a kick, these two companies show strong growth and even stronger potential. In fact, this is exactly what you should be looking for in your micro-cap investments. Labels: ATSI, ATSX, TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Tootie Pie Co: We Told You So!
 Since we initiated coverage of Tootie Pie Company Inc. (OTCBB: TOOT) on 5/17/07 with our newsletter entitled " Life is Short - Eat Dessert First!" at a price of $.75 (print on 5/16), the stock has become one of our hottest prospects. Shares surged all the way up to a recent high of $1.15 on July 3rd before settling down in the dollar range. The way we see it, if things continue to progress at this rate from an operational standpoint, $1.50 and eve  n $2.00 are a distinct possibility over the next few months. Although the notoriously slow summer months are upon us, TOOT, one of the best capitalized micro-caps that we have ever seen, has been performing like a champ. Since going public just a few months ago (April), Tootie Pie Co - has raised in excess of $1M in new equity and established relationships with distributors like Sysco and Ben E. Keith that hold the potential to bring the Tootie Pie brand to nationwide success. In case you missed it, we recently conducted an interview with CEO Don Merrill. The audio file is now located on our media page. Take a listen. We think you'll like what you hear. Labels: TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
More Huge News From Tootie Pie Co.
 Exhibiting just how popular Tootie Pie's have become, TOOT announced this morning that it has inked its first ever marketing agreement with Ben E. Keith. In case there is some confusion here, yes, BEK has been selling Tootie Pies in record number as of late. Up until now however, from what I understand, we were looking at more of a "relationship' versus "partnership". Although it may not seem like it, the implications of this announcement are ENORMOUS!!! While many food-related products experience a nice surge in sales when the wholesalers (such as BEK) promote the heck out of them during an initial period, many falter and lose their gusto after the initial push and are placed in the back of the warehouse in favor of something new. The exact opposite has occurred here. BEK sees the value in Tootie Pie Co. and is convinced that what we have seen here is just the tip of the iceberg. Commenting on the agreement, Robbie Fish, General Manager of Ben E. Keith San Antonio, commented "Tootie Pies are simply outstanding and we are proud to carry them for our customers. Having the Tootie Pie Company sign this Agreement will enable us to do our part to continue to grow sales in this market." Labels: TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Tootie Pie Announces Record Sales
 In the late 70's, two ex-hippies - Ben Cohen and Jerry Greenfield, started up a homemade ice cream parlor in a renovated Burlington, Vermont gas station - the business, better known worldwide as Ben & Jerry's was acquired twelve years later by Unilever for $43.60 per share (2000) after raking in nearly $240M in '99. A lot can happen in a year...It took Ben & Jerry's quite some time to establish a favorable competitive position within the ice cream industry as well as to gain critical mass and attract acceptable buyout offers.  On the other hand, Tootie Pie Company Inc. (OTCBB: TOOT) - in just over one year of operations, is positioning itself for a top 10 competitive spot in addition to near-term growth that dwarves the company's ice-cream counterpart during its first 3 years of operations. Things are heating up During a stellar first full year of reporting with the SEC, Tootie Pie Co. accomplished a number of key milestones including: 1. Logging significant revenues - $611,495; 2. Establishing a Favorable Market Share Position - Closing in on a top 10 competitive spot in the U.S. frozen pie market; 3. Development of Optimal Distribution Relationships - Sysco, Ben E. Keith & US Foods driving product out of home state of Texas (a very big mkt) and into the national spotlight; 4. Moving out of Start-Up Phase With Zero Financing5. Products Prominently Featured in Key Retail Environments - Toby Keith's, Hilton Hotel; and 6. Award Winning Product Receives Distinction of "Pastry Chef Quality" - First place finish at 2007 APC/Crisco National Pie Championship (Commercial Division) and favored by Hilton Hotel executive chef over pies created by his own salaried pastry chefs. Just as we suspected - the $0.75 - $0.80 range was short-lived for TOOT. Now trading steadily in the dollar range - Tootie Pie Co. made commendable progress last week. While many small-caps were dead in the water, TOOT was giving investors something to cheer about - besides the 4th of July fireworks. Announcing near-record sales for the three months ending 7/30/07 - Tootie Pie Company Inc. proved today that what we saw out of the company in year-one is likely just the tip of the iceberg. In addition to near-record sales, one of TOOT's most valuable distributors, Ben E. Keith, recently placed their largest order ever - a key indication that demand is high and suppliers are very excited about the product. Selling Like Hot Cakes...Err...Pies Today's press release states that Tootie Pie. Co. sold 9,000 pies for the quarter ending June 30 - if we assume that each pie sold for an average price of $40 - this would equate to $360K. If, speculatively, TOOT is able to maintain ZERO revenue growth for the rest of the year, the company would bring in nearly $1.5M in revenues. Going off of data obtained from Information Resources Inc., based on 2005 findings - $1.5M in revenues would place Tootie Pie at the #9 spot in the U.S. frozen pie market. Not bad for a two year old company. As Tootie Pies pop up everywhere from Hilton Hotels to Toby Keith's restaurant, distributors like Ben E. Keith, are facilitating rapid expansion far out of the enormous Texas market. According to news out today, BEK already has 5 sales divisions selling Tootie Pies (Dallas/Fort Worth, TX, Albuquerque, NM, and Oklahoma City, OK, and Amarillo, TX divisions also servicing additional markets in Louisiana, New Mexico, Kansas and Missouri.) Commenting on today's news, CEO Don Merrill Stated: " This order is significant, not only in its size, but in that it illustrates how our valued added strategy is growing sales. Our pies provide customers with a superior product, which in turn allows them to differentiate themselves in the marketplace and open new markets." Market Consolidation - Not So bad.Consolidation is running rampant in the pie industry, an example being Schwan swallowin  g up Mrs. Smiths back in '05. Already establishing a close to top ten competitive position in just one year of operations and showing promise for greatly increased revenues during the current fiscal year - Tootie Pie Company has food distributors and branded suppliers watching closely. We're watching closely too. If you've seen this before, either in the TOOT research report published by Amalfi Research Group, or mentioned previously, I apologize - but this warrants another look: From the report: "Capitalized with approximately $1.3 million in private equity and brought public via the filing of an SB-2 registration with the US Securities Exchange Commission, without relying on reverse mergers - the Company has only one class of common stock held by all shareholders (including management). With a current float of approximately four million shares and utilizing a cash valuation calculation, TOOT could be very attractive, from an acquisition standpoint. Using multiples of between 5X and 10X, and considering the stock on a fully diluted basis, the Company would have $0.40 per share in cash on hand, which would support share prices of between $2.00 and $4.00, utilizing a cash value calculation alone."By the NumbersAfter checking out the Edgarized filings and speaking to a few peers, one key area of concern here is SG&A expenses figure ($746K) for the fiscal year. At first glance, the operating income figure may raise a few red flags. BUT Tootie Pie is coming out of its start-up phase with surging sales and has relied on ZERO financing or financial agreements deemed harmful to future performance AND has cash on hand to fund operations going forward. To start up a company you need capital, and Tootie Pie. Co. has done things the right way. Right now, we are looking at a company with a stock that has seen ramped up volume considerably in recent weeks while prices soar 25% and show promise for much greater gains. To make things even better, Tootie Pie Company is experiencing near record sales and positioning itself to become the Ben & Jerry's of the pie industry. Our last target was right on and right now, it looks like $1.25 and beyond is the next stop.Labels: TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Things Heat Up At Tootie Pie Co. In Year 1
 Tootie Pie Company Inc.'s fiscal 2007 results are in - the net-net here is that the company grew leaps and bounds during its first year of operations as a public entity. Revenues came in at $611,495 while profit margin tallied $289,444. As with any recently reporting company, particularly one such as Tootie Pie Co., which has only recently opened its doors - progress made securing future revenue streams is more important in many cases than actual revenues derived in year-one of operations (pending the company can operate within its current financial parameters - which TOOT can w/out financing). TOOT has done both to near perfection (sure $10M in revs would have been great but c'mon) This is a win-win for Tootie Pie Co. since they logged relatively significant revenues in Y1 while building a brand in about a year that many in the pie industry have failed to do in the past, even after years and years of trial and ultimately error. Under a mil in sales may not seem like much, but revenues logged by TOOT in year one make it a notable, maybe even a top-10 competitor in the frozen pie market, not bad for a company in its infancy with no debt and distributors like Sysco, Ben E. Keith, and US Food service too trumpet your story, push your product, and even get some investor eyes on the company. Labels: TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Tootie Pie Company Making Headway
 It appears that Tootie Pie Company Inc. (OTCBB: TOOT) CEO Don Merrill wasn't pulling my chain a few months back when he stated that his company's pies were pastry chef quality and just as good as anything on the market - whether served at a 5 star restaurant or at your kitchen table. In less than a week, Tootie Pie Co. has served up a hearty portion of extremely positive news that not only exhibits rapid progress being made on many fronts and touts the high quality of the company's products, but also provides a glimpse into what could be a very profitable future. Hilton Makes One Heck Of A Customer! Selling more pies to US Foodservice customers during a 30 day period than for all of 2006 and having Tootie Pies carried in and raved over by Hilton Hotels (Hilton Palacio Del Rio, San Antonio, TX) - TOOT is setting the table for what could be a very sweet 2007. News today out of TOOT packs much more of a punch than first meets the eye. The company is participating at the second largest foodservice tradeshow in North America (Southwest Foodservice Expo) as a featured vendor in the Ben E. Keith Foods booth. With more than 1,000 booths and more than 30,000 visitors, the show, sponsored by the Texas Restaurant Association, is one of the largest arenas on the continent for commerce amongst food service professionals. What better way to gain notoriety and boost sales? The Proof Is In The Pie Don't want to take our word on the quality of Tootie Pie's products? How about Hilton (San Antonio) Executive Chef James Bocanerga: "We would normally not even consider an outside source for our desserts, as we make all our desserts in house. But the fact is, Tootie Pies taste like they were made by our pastry chef; and we want our customers to have the very best desserts possible." Blowing The Doors Off '06Although at this point, I don't believe we know exactly how much of TOOT's '06 revenue was derived through sales to US Foods customers- last week's news is still quite impressive. For the sake of today's discussion, let's say very conservatively, that US Foods-related sales accounted for 10% or $50,679 of TOOT's 2006 sales. If this is the case, and the US Foods relationship continues to prosper, even if sales stay flat on a month-over-month basis - it will yield approximately $608,148 - 20% more than the company made in all of '06. Research Report Now Available Our valued partner, Amalfi Research Group Ltd. has issued a report on Tootie Pie Company Inc. The entire comprehensive report can be viewed by visiting http://www.amalfiresearch.com/. From the report: "Capitalized with approximately $1.3 million in private equity and brought public via the filing of an SB-2 registration with the US Securities Exchange Commission, without relying on reverse mergers - the Company has only one class of common stock held by all shareholders (including management). With a current float of approximately four million shares and utilizing a cash valuation calculation, TOOT could be very attractive, from an acquisition standpoint. Using multiples of between 5X and 10X, and considering the stock on a fully diluted basis, the Company would have $0.40 per share in cash on hand, which would support share prices of between $2.00 and $4.00, utilizing a cash value calculation alone."So there you have it. A very well-run company exhibiting triple-digit growth potential - with a top-shelf product now being served at Hilton Hotels, boasted by Ben E. Keith at one of North America's top two foodservice events, and distributed through a highly efficient and diverse distribution network. Investor interest has continued to build, the recent $.75 - $.80 range could be out of reach soon. We encourage you to take a look at the research report mentioned above and weigh the risks and rewards of owning a piece of the TOOTie Pie. We think you'll like what you come up with. Labels: Hilton, TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Tootie Pie Company: High Growth/Buyout Potential Make for a Dynamic Situation
Financial Structure Expected to Facilitate Significant Growth and Enhance Buyout Potential
Growing revenues by 396% during its first year of operations,Tootie Pie Company’s finances and corporate structuretrump much of what the OTC bulleting board has to offertoday. With no debt, pipe financing, or other arrangements in place identified as being potentially detrimental to thehealth of the company going forward – TOOT is well-poisedto provide shareholders with strong upside investment potential rarely found in newly traded companies on its current exchange Capitalized with approximately $1.3 million in private equity and brought public via the filing of an SB-2 registration with the US Securities Exchange Commission, without relying on reverse mergers - the Company has only one class of common stock held by all shareholders (including management). With a current float of approximately four million shares and utilizing a cash valuation calculation, TOOT could be very attractive, from an acquisition standpoint. Using multiples of between 5X and 10X, and considering the stock on a fully diluted basis, the Company would have $0.40 per share in cash on hand, which would support share prices of between $2.00 and $4.00, utilizing a cash value calculation alone.
Labels: TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Amalfi Research Issues Research Report on Tootie Pie Company Inc. (OTCBB: TOOT)
Check out the new research report on Tootie Pie Company Inc. from Amalfi Research Group: www.AmalfiResearch.comBy employing a business model that shares a number of similarities with the one that has worked so effectively for companies like Ben & Jerry's Tootie Pie Company Inc. (OTCBB: TOOT) aspires to replicate the success of the ice cream beheamouth within the dessert pie market. The company posesses an abundance of extremely positive attributes that make it a very interesting prospect for investors of all levels. Some of these attributes include:Solid Financial Standing-- Zero Debt;-- Solid gross profit margin-- Low float (4Mil shares)-- Already Significant Revenues-- No financing or off-balance sheet arrangements in place deemed detrimental to health of compay-- Management expects to have adequate working captial to fund operations Strong Distribution Channel Infrastructure/ Significant Growth in Short Operating History-- Agreements in place with leading regional,national, and continental food service distributors (Ben E. Keith, SYSCO, U.S. Food Service) Already gaining traction in high profile restaurant locations (Toby Keith's, and MORE)-- Already have moved out of the sizable TX market and into Oklahoma (and other regions) High potential to go nationwide-- Recently won 1st place at the 2007 APC/Crisco National Pie Champion Ship - Commercial Division Favorable Market Conditions for a Top-Shelf Supplier-- Consumer trend towards quality and convenience opens the door to a supplier of high-quality, homeade pies with a history and a sense of American behind it Pseduo choice-- TOOT has identified 3 potentially extremely lucrative market segements in which little to no competition exists from larger market players The fact that TOOT hand makes its pies with all natural ingredients has been a key driver of customer acceptance thus far, particularly since many leading competitors mass produce their pies, sacrificing quality for production levels Labels: TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Tootie Pie's Now Served at Hilton
 When Tootie Pie Company Inc. (OTCBB: TOOT)CEO Don Merrill told me a few months ago that his pies were pastry chef quality and just as good as anything being served in 5 star restaurants - he wasn't pulling my chain. At least, that's according to Hilton (San Antonio) Executive Chef James Bocanerga: “We would normally not even consider an outside source for our desserts, as we make all our desserts in house. But the fact is, Tootie Pies taste like they were made by our pastry chef; and we want our customers to have the very best desserts possible.”News today out of Tootie Pie notes that the company has sold more pies to US Foods customers in the last 30 days, than it did in all of 2006. Very impressive, although at this point, I don't believe we know exactly how much of TOOT's '06 revenue was derived through sales to US Foods customers. For argument's sake - let's say, very conservatively, that said sales accounted for 10% or $50,679 of TOOT's 2006 sales. If this is the case, and the US Foods relationship continues to prosper, even if sales stay flat on a month-over-month basis - it will yield approximately $608,148, 20% more than the company grossed in all of '06.Although I'll admit, my focus was initially on Syco and Ben E. Keith, two of the company's other key distributors at this point in time - but US Foods is stepping up to the plate in a major way and even getting Tootie Pies in at the Hilton. In conclusion, I'm very optimistic of what will happen here in the near-term. Judging by the recent flow of news out of Tootie Pie Company - the best has surely yet to come. Barring any major unforeseen roadblocks, I'd say triple digit revenue growth in '07 is very possible. Any thoughts? Labels: TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.
Summer Market Woes
Have you ever wondered why CNBC, MSNBC and virtually all other financial programs refer to the investment community's most successful as the "smart money"? It's because they are buying when you, me, and the rest of the world are selling - and they are selling when the rest of us are buying. Déjà vu? - It sure seems like it. With summer rapidly approaching, the market is showing some stark similarities to its behavior patterns of a year ago. Just like last summer, small/micro caps stocks are slumping to some extent with volume contracting.
So what's the upside here? Just when the sky looked the darkest for investors of all persuasions last summer - the market was setting up for some very sizeable, even record gains.
The way we see it, Siena Technologies (OTCBB: SIEN) and Tootie Pie Company (OTCBB: TOOT) could be a couple of the places where the "smart money" will be found this summer.
Both companies are very well-positioned and could become this year's big summertime bargains if properly played.
TOOT is growing like a company destined to build a thriving national brand. Will TOOT become the next Ben & Jerry's? - Too early to tell. What it's not too early to tell is thatTootie Pie Co. already has a leg up on many companies trading on the bulletin board today. With no debt, pipe financing, or off-balance sheet arrangements holding it back, Tootie Pie is growing like gang busters out of the massive Texan marketplace and into the national spotlight.
TOOT announced last week that it has expanded distribution into Oklahoma City as well as Kansas, Missouri, and Arkansas. The way that channel contacts like Ben E. Keith and SYCO have received their products thus far, I'd guess that more, even bigger announcements, are not far off. Another very interesting tidbit touched on in the release is that Tootie Pie's are now featured deserts at Toby Keith's I Love This Bar & Grill. This may not mean too much to many of my fellow East Coaster's - but ask someone from the Mid-West about Toby and you will quickly see why this is so huge for TOOT's future. These guys have laid the foundation and have made quite a bit of progress since the stock began trading back in April. While some of us may grow a bit sluggish this summer, the people at Tootie Pie Company are pushing forward full steam ahead - exactly what we expect from our summertime bargains.
Do things seem dark at Sienna Technologies? Yes. Is the stock slumping? Yes
But
Important fundamental questions: Has the company's focus changed? No. Is the company taking a proactive approach to improving its current situation and growth potential? Yes After taking a look at Monday's news regarding the initiation of a corporate restructuring - we like what we see from SIEN, particularly in the $.10 to $.20 range. The shakeup will essentially say arrivederci to a long-standing CEO and CFO and let the company's true management (the people at Kelley Technologies) shine in their own neighborhood while bringing on some seasoned and more qualified help.
The management over at Kelley Technologies has amassed decades of experience and seemingly impossible to develop local business connections in Las Vegas (ever tried doing business there?). SIEN has also patented and perfected one of the best, next-generation electronic sports books and is looking to make last year's multi-million dollar contract with Stations Red Rock Casino and Resort & Spa
So there you have it, two summertime small cap bargain ideas: One a newbie with enormous near- term potential and one a longtime player making moves to grow the way we always knew that it could.
As always, do your due diligence and happy trading! Sincerely, Micro Stock Profit
Labels: SIEN, Sienna Technologies Inc., Smart Money, TOOT.ob, Tootie Pie Company Inc.
Toby Keith's and Expanded Sales Region for TOOT
Sometimes there is more to a press release than meets the eye. Sometimes, there is so much positive news packed into one corporate announcement - that just like a tasty desert after a great meal, it takes some to to digest.
This is the case in point with news out of Tootie Pie Co. (OTCBB: TOOT) at the end of last week.
In addition to announcing the opening of another out of state sales region with the addition of the Oklahoma City, Oklahoma division of Ben E. Keith Foods - TOOT wowed us with some news that could have enormous implications on its ability to build nationwide brand recognition. The company announced that it has became a new and successful desert feature for large marquee restaurants in its home region such as 'Toby Keith's I Love This Bar & Grill,' where they promote and market the brand to their customers.
Full Speed Ahead
 Exhibiting just how rapidly things are progressing at Tootie Pie - the company recently announced that the Oklahoma City branch's combined orders qualified as the largest first month purchase by a new market for Tootie Pie Company since inception.
Tootie Pie is already on board with highly esteemed distributors capable of taking its tasty pies nationwide and is building a name synonymous with legendary figures like Toby Keith. From where we are sitting, there is no better time than now to consider acquiring shares for the speculative portion of your portfolio. We say speculative now, but I have a feeling not for long.
Labels: Ben and Jerry's, TOOT, TOOT.ob, Tootie Pie Co.
Life is Short - Eat Dessert First!
Your Chance to Grab a Slice of the Pie! From time to time we stumble upon a proverbial diamond in the OTC Bulletin Board rough. A company that simply stands out from the masses, employs a proven growth strategy, and likely will not be around at current levels or on its current exchange for too long. This is one of those times.
In today’s edition we will bring you up to speed on why we feel Tootie Pie Co. (OTCBB: TOOT) is ready to replicate the success of Ben & Jerry’s in the pie industry and become a leading national brand. From where we stand, there isn’t a heck of a lot holding this one down besides a lack of investor eyes on the company. It did just begin trading on 4/9/07. This is your time to grab a slice of the pie before word gets out and here is why:
We will get to the compelling Ben & Jerry’s comparisons in a moment but first there is a more important story to tell. TOOT’s uncharacteristically clean financial structure and high near-term growth potential are creating a very unique situation in which just small amount of positive market activity could have major implications on share price. Here are a few of the company’s highlights in that respect: Small float (3mil shares) - This will increase to approx. 4 mil in upcoming week with issuance of registered shares from warrant call;
Solid Gross Profit Margin - Improved from 26% to 63% in 12 months; No toxic financing – Zero pipe financing in place and no plans to pursue such financing in the near future; No debt; Already solid revenues on the books for ’06; Dramatic growth expected in ’07 as the company leverages invaluable distribution relationships with Ben E. Keith Foodservices, Sysco Foodservices, and U.S. food service. If the company’s product wasn’t an industry leader, why would these huge national and regional distributors be on board at such an early age? and Initial market acceptance – products have attracted customers at a rapid pace thus far in the company’s initial launch into the broader U.S. market. Ben & Jerry’s anybody?
Just like Ben & Jerry’s in its infancy, which was later purchased by Uniliever for $43.60 a share in 2000 after notching revenues of $237 million in ‘99, Tootie Pie Co. has built a massive following in its home region of Texas.
Similar to the way B&J’s built its momentum first as a Vermont startup slinging ice cream made with top-notch ingredients before becoming a burgeoning global brand, TOOT has already gained a massive footprint in its home region by hand making desert pies with top shelf ingredients that rival anything out there today, whether made by a pastry chef or found in the freezer section of your local grocery store.
By employing an organic growth model that places strict focus on never sacrificing profitability for expansion, Tootie Pie Company Inc.. expects to be able to continuously grow out of the Texas market with minimal expenditures and very limited capital financing. As stated above, relationships with well-established food distributors and a industry leading product will make this push easy.
One major difference that we identified between the two companies is very positive for TOOT’s future: When was the last time you were offered Ben & Jerry’s at a restaurant, when was the last time your boss sent you some of their tasty ice cream as a gift? Likely never. By presenting a rock solid value proposition to customers in three key markets (wholesale, corporate, and retail) Tootie Pie Co. has put itself in front of a much wider audience than B&J’s back in its early days that saw the company operate out of an abandoned gas station in Burlington Vermont. I’ll take Ben E. Keith and Sysco as a better brand builder than a bunch of hippies any day.
TOOT has already Established 3 business segments that diversify revenue base, balance seasonality, and feed off of one another. The way we see it, product distribution presents opportunity for customers to span multiple segments.
For example, when a corporate customer (employer) sends a pie to another prospective corporate customer (employee) as a gift, retail customers are created! The corporate customer (employer) will then use the pies in the future as corporate gifts and all individuals (employees, family, and friends) can ask for product at local restaurant,
What Restaurant Wouldn’t Want Tootie’s Pies? Think about it like this, what is the last thing that hits your palette after a night of dining out? Besides the booze wise guy, IT’S DESERT! In addition to facilitating an uptrend in return business for restaurants, TOOT helps brings in an additional $20 or $30 to the final meal ticket while also cutting out costs associated with pastry chefs and other preparers. These pies are high-end, homemade, and delicious. In upcoming editions we will post highlights from foodservice customers to show you just how much Tootie Pie Co. is adding value in this arena. Going forward, this will likely be a huge selling point.
Other Key Advantages – In future editions we will explain in even greater detail TOOT’s enormous near-term growth potential. For now, we will leave you with a few more reasons why this company is and will be a huge winner going forward
Home made taste - Tootie’s pies are made by hand with top shelf ingredients, using a secret recipe, while many of the pie market leaders mass manufacture.
The proof is in the pie – Exemplifying the quality of Tootie’s Pies, news out today highlights a recent First Place Finish at the 2007 APC/Crisco National Pie Championship, Commercial Division.
Quality and Convenience – As the U.S. consumer becomes increasingly pressed for time, TOOT’s fully-baked pies require no cooking time.
Powerful trademark – Just like Ben & Jerry’s, Tootie Pie Co. has developed a trademark that resonates with consumers and gives them the feeling of a more personal touch. Pseudo-choice – Again, just like Ben & Jerry’s, TOOT’s desert products give the consumer a sense of contributing to a more local company with more of an eye out for the public than larger, mass marketers in the food industry that strive to cut expenditures at any cost
Potential for Acquisition – As more markets open up, TOOT will become an increasingly attractive acquisition prospect, particularly due to the fact that it has solid distribution channels already in place to bring it nationwide Limited Competition in key markets – TOOT has identified 3 high growth areas where competition is minimal, particularly from some larger players.
Potential to build best brand – As brands such as Mrs. Smiths and Sara Lee rake in some big money selling frozen pies, a high-quality, homemade, brand has not yet emerged as a leader. If TOOT can efficiently bring its products nationwide in its 3 core markets, the implications are astounding.
We can’t see into the future folks, but with big news out today, such a clean financial/share structure in place and the future looking so bright TOOT may in fact need a pair of shades to navigate its way, today’s news could be all it takes to propel shares to the next level.
Labels: Ben and Jerry's, TOOT, TOOT.ob, Tootie Pie Co.
|
|