“Your big opportunity may be right where you are now.” -Napoleon Hill
Smart Chips Will Simplifiy Our Lives in 2008 and Beyond
What to expect from chip companies in 2008
Have you ever been frustrated trying to find something in the grocery store? Well if so you are not alone. The other night I was searching for capers, at Ralph’s, a local grocery store, up and down every aisle. Then I came across an employee restocking freshly baked bread. So I asked him, and what do you know? He had no idea. I wasn’t able to find them until after what seemed to be an hour when Peter, the pimple-faced teenage cash attendant finally guided me to where the elusive capers resided.
Dinner was eventually served that night, but not after my significant other cursed me out for being so damn late, not to mention becoming so emerged in my quest for capers that I forgot everything else on the dam list.
Smart Chips/Carts will do your shopping for you!
But what if you could go into a grocery store and have a directory of all their products and coupons at your fingertips with the capability to scan your items and pay for them without ever having to wait in line? Well, now you can, thanks to the recent partnership between Microsoft (MSFT) and the Plano, Texas based company MediaCart Inc.
This is just one of the many new innovative ways that companies are utilizing smart chips. From making the consumer shopping experience almost effortless to uploading pictures directly from your camera to a social networking site, chips that do everything and anything are now being built at a record clip.
Over the next few years and even months you will see a trend towards products being increasingly enabled with smart chips that interact with each other and can be accessed from anywhere in the world.
From myspace.com to your living room, Smart Chips will soon become ubiquitous with everyday life
Eye-Fi has recently teamed up with Atheros Communications Inc. (NASDAQ: ATHR) a leading developer of advanced wireless solutions to bring us the first ever-wireless SD memory card for digital cameras. The Eye-Fi Card provides a convenient and easy way for users to share their pictures at 17 popular online sites, Wal mart, Snapfish, facebook and Kodak gallery, just to name a few.
Broadcom recently showcased key system-on-a-chip (SOC) solutions that will significantly enhance the user experience at home. This new technology allows for more advanced functionality on a wide range of devices in one’s home and allows multiple devices to interact with each other seamlessly. 
For example, say you are out on the road and it is starting to get dark out, but you want to make sure that the lights are turned on before you get home. Well, with Broadcom’s SOC and Wi-Fi capabilities you could do this all from your mobile phone and more. The possibilities are endless.
Saving Ink and Sanity with Smart Chips
Another great application that chips of this kind can facilitate is remote printer monitoring. Both businesses and home office operators alike are currently reaping the benefits. Currently HP, Epson, Lexmark and Dell all have incorporated smart chips into their ink cartridges to track and record droplet counts and ink usage. Which in turn communicates to the printer when it is running out of ink.
Look out secretaries! Smart Chips will soon facilitate many administrative tasks
Now add the wireless technology that companies like Broadcom and Atheros Communication Inc have. This could allow businesses to effortlessly purchase new cartridges even before the old one has run out. The chips could automatically reorder the correct cartridge and have it shipped to your place of business using a wireless network. This eliminates the possibilities of ever running out of ink, the trip to the store, going online and placing an order and gives the customer more time to do the things they need to.
These are just a few of the applications that chip companies are heading towards and the possibilities are only limited to the inventors imagination. Over the next few weeks I will be covering more chip related stories, in particular wafer cleaning and the push toward “green chemistry” otherwise known as sustainable chemistry.
One emerging player in this industry that is leading the way and has gained recognition from the EPA is Legacy Holdings Inc. (OTC PK: LGYH). LGYH has developed an environmentally friendly way to clean silicon wafers and has already partnered up with major companies like Tyco (TYC) and Applied Materials Inc. (AMAT). More to come on Legacy Holding Inc. later this week as we take an in-depth look at what sets them apart from their competition.
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The question is not whether or not the U.S. Federal Reserve Bank will cut its benchmark lending rate today, but if in fact the cut will have any impact on our wounded economy.
Whether the cut is .25 or .75 points – either of which would bring the rate to an all-time low, economists fear that the benefits simply won’t trickle down the consumer. Recent rate cuts have done nothing to boost the consumer credit market because given current economic conditions, the banks that aren’t going under find that issuing consumer loans at anything else than a premium is far too risky.
A great example of this is the current market for auto loans. Typically influenced by the prime rate, which was roughly 4%, Monday, the interest for a 48-month new car loan is 6.8%.
With Americans now hoarding their money and growing increasingly content with simply not losing their hard-earned greenbacks, the Fed may need to expend some of its “extra ammunition” in addition to its imminent rate cut to get consumers to start spending again.
So, what happens when the rate hits zero and its back to the drawing board for Big Ben and his crew? Here’s a great report written by Ben Bernanke himself on potential strategies for monetary policy when the key rate hits zero.
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