Up over 9% today on volume exceeding 174,0000 shares traded - SuperClick Inc. (OTCBB: SPCK) continues to expand its footprint within the global hospitality marketplace. Completing 21 installations and adding 5,ooo new rooms to their call center during the third quarter, SPCK is becoming quite an attractive buy-out target in our opinion.

Labels: SPCK, Superclick, SuperClick Inc. (OTCBB:SPCK)

Superclick, Inc. (OTCBB: SPCK) announces purchase orders for installation of two additional Intercontinental Hotel Group brand properties located in Los Angeles and San Francisco.

Under the deal, SPCK picks up an additional 913 hotel and 39 conference rooms. SPCK will provide the properties with customer support with first year total contract values coming in at more than $400,000.

Superclick's share price hit 26 cents on Tuesday, just a penny shy of its 52 week high.

Look for a SPCK breakout to the 37 cent level and then right into the 50 cent range before seeing any serious resistance in the 50-60 cents area.

Labels: SPCK, Superclick, SuperClick Inc., SuperClick Inc. (OTCBB:SPCK)

If you have not heard yet, SuperClick Inc. (OTCBB: SPCK) has developed a very unique application that is gaining exposure, particularly within the hospitality sector, as a result of its ability to help monetize web traffic.

The app, known as Media Distribution System ("MDS") allows network operators to beam out consumer specific advertising in real time, in a manner that does not disrupt the guest's web surfing experience.

According to SPCK, a client with a 100 room property can realize a 455% return on investment (ROI) in just 2 years after deploying the patent pending MDS.

News out of SPCK late this week notes the announcement of a reseller agreement with leading hospitality solutions provider One Media Wireless. From what I read, the terms of the deal call for an initial 90-day launch period in which OMW will launch the MDS in about 23 rooms throughout Atlanta.

It may not be in the top 5, but Atlanta is without question one of the country's top tourist destinations. If this launch is deemed successful, it could provide quite a push into a broader selection of geographic regions for the MDS. Just another angle SPCK has to play as it pushes on.

Labels: SPCK, Superclick, SuperClick Inc., SuperClick Inc. (OTCBB:SPCK)

What a Difference Two Days Can Make

Up 11.5% on above-average volume (1,249,009 shares) Wednesday - SuperClick Inc. (OTCBB: SPCK) appears to ready for another huge day in the market.

Announcing stellar Q2 financial results this morning on the heels of a news release yesterday boasting a $2.1 million contract with a leading telecom carrier - SPCK seems to be well-poised for a very successful future.

The Bottom Line:




#1 Financial gains are beginning to trend upwards on a quarter-over-quarter and year-over-year basis. This is a very positive indicator that all of these partnerships and agreements with leading hospitality players are paying off.

* Q2 Net revenues were approximately $1.2 million, up more than 62% over Q1 '07;
* Q2 Net revenues were up more than 36% from Q2 '06;
* Revenues for the six months ended 4/30/07 were approximately $2 million, up more than 27% from the same period during 2006;
* Q2 net income after cumulative effect adjustment was $54,001 vs. a net loss of $534,710 in Q2 '06; and
* 1st half '07 net loss after cumulative effect adjustment was $7,470 vs. a net loss of $1,263,734 in the 1st half of 2006.

Improving Gross Profits

#2 Gross Profit is improving steadily as the company optimizes its operational efficiencies and simply gets better at what it does. A perfect example of this is the way that SPCK has rapidly progressed in the hospitality customer support market and is now able to service tier-one accounts at a rate that is radically lower than competitors.

* Q2 Gross profit was $688,554 or 55.6% compared with $371,000 or 48.7% in Q1 '07;
* Q2 Gross profit was 55.6% compared with the $431,322, or 47.5% reported in Q2 '06;
* For the second quarter, gross profit increased $257,232 or 59.6% on a year-over-year basis, while margins expanded by 8.1%;
* Gross profit for the 1st half of '07 was $1,059,546, or 53.0% compared to $638,638, or 40.7% reported for the 1st half of '06; and
* Gross profit increased for the period by $420,908 or 65.9% and margins improved by 12.3%.

This Chart Has "BREAKOUT" Written All Over It

#3 SuperClick Inc. has attracted high profile partners such as Verizon Enterprise Solutions Group and customers including Marriott and Hilton that bring with them a virtually endless stream of possibilities for future expansion; and

Labels: SPCK, SuperClick Inc., SuperClick Inc. (OTCBB:SPCK)

Up nearly 9% on steady volume approaching 917,000 as of 1:25 ET today - SuperClick Inc. (OTCBB: SPCK) is drawing quite a bit of attention on news that could mean much more than simply $2.1 million in the bank.

Today's release states that SPCK is now extending an existing relationship with a "large telecom carrier" (did you notice they are partnered with Verizon Enterprise Solutions Group? Hmmm) and will provide customer support for more than 13,000 hotel rooms over roughly the next two years. The two mil represents more than half of SPCK's 2006 revenues ($3.95 Mil) - and even if spread over a 48 month period - marks an incremental revenue increase exceeding $500,000 for each year of the contract.

While the 25% bump in rev's is a nice shot in the arm for SuperClick, building long-standing relationships with leading telecoms - the ones with billions of dollars and millions of customers, could transform SPCK into a North American hospitality technology leader.

Customer support contracts also get SuperClick Inc. a foot in the door at some of the world's finest hotels. This is great for the company because once they become trusted associates, SPCK can market its patented MDS system - you know, the system that provides client with a 100 room property with a 455% return on investment in only two years after deployment - to these hospitality organizations.

As stated above - news out of SuperClick Inc. this morning provides us with a great deal of hope for the company going forward. We'll be watching for more developments in the very near future. Check back soon for updated coverage.

Labels: SPCK, Superclick, SuperClick Inc., SuperClick Inc. (OTCBB:SPCK)

When was the last time you chose a hotel based on whether it had high speed Internet access? If you are like me and have had the experiences I have, it has been the last 10 out of 10. Like a cell phone, Internet access has become to me like a lifeline for my business. After many a trip with my family breathing down my neck as I battle with dial-up access in an Internet cafe in some small European town, I naturally narrow my hotel search by 1. high speed Internet access, 2. having a bed and 3. (sad but true) a.private bath - in that order. God bless 'em if they serve a continental breakfast!


Almost a year ago, SuperClick Inc. (OTCBB: SPCK) popped up on our radar but it wasn't until February that we figured the needs of us were the needs of many. Since that time, SPCK has only improved. After a solid first quarter that brought a gross profit increase of nearly 80% on a year-over- year basis, SPCK continues to make strategic advances that significantly enhance the company's market value.With news out today that SPCK completed a record 51 wireless installations during the second quarter of '07 (22 of these 51 installs were part of a $250K deal with Verizon Business Services), the company is gaining significant traction within the hospitality industry as shown by recent agreements with Hampton Inn Augusta and a major 4,000 room resort on the Las Vegas strip. SPCK is also positioning itself to ride the ongoing wave of online advertising growth.

Recent news states that the Verizon related sales (22 installs) are worth $250K, so for the sake of today's discussion we'll value the entire 51 installs completed in Q2 '07 at $500K. This is likely a conservative assessment and just an estimate to give us a better idea of what implications this type of progress could have on the company's performance, both operationally and in the equity markets.

Second quarter sales associated with wireless installations totaling $500K would represent more than 65% of the company's TOTAL Q1 '07 revenues. Please keep in mind that first quarter revenues were derived through sales and service fees associated with multiple streams as the company positioned itself as a "one-stop shop" for the hospitality industry's IP management needs. This is extremely positive for overall growth in 2007, especially with increased online ad spending and recent company exposure for its MDS system.

As Online ad spending reaches epic proportions, hospitality organizations are striving harder than ever to develop strategies that facilitate monetizing their own web traffic. Just to give you an idea of the growth we are talking about, the Interactive Advertising Bureau (IAB) estimates that Internet ad spending increased 34% during '06, hitting an all-time high of nearly $17 billion; and Piper Jaffray & Co.'s forecasts Online ad spending to reach $80 billion by 2011.


Hotels have been historically slow Internet Adopters and even the big dogs have only recently begun installing and optimizing their wireless networks. In addition, even today, many lower-tiered - and in particular - independent lodging organizations still don't offer efficient web access. As Internet access becomes a vital amenity for many guests, hotels are paying dearly for this deficiency and looking to change their ways in lieu of closing their doors.

On the other hand, the Hilton's and the Marriot's of the world have been battling it out for customers since tourism has lagged in recent years. In order to fill rooms, upper-tier hospitality organizations have been more or less forced to offer high quality Internet access at no additional cost to guests. The only problem is that installing and maintaining a network that allows for optimal High Speed Internet Access requires a significant amount of capital expenditure.

By first getting a foot in the door with its wireless installation and technology assessment capabilities, SuperClick paves the way to help clients of all caliber with what has been become "Mission Impossible" in recent years - monetizing web traffic!. By doing so, SPCK has built quite a following amongst the who's who of the hospitality industry. Consequently, it is also creating some tremendous opportunities for future bottom line improvements.

Once SPCK either installs or assesses and improves the network, the next logical move for the client to make is the strategic decision that will facilitate recouping costs associated with the install. If the initial installation was a smashing success, why not trust the provider to help make the situation even better and begin recovering costs associated with the install, particularly when they have a proven ROI case (100 room properties can realize a 455% ROI in just 2 years)?

This is where SPCK stands ready to leverage the capabilities of its MDS solution and tack on some significant complementary incomes during 2007

This could heat up quickly with the announcement of another major install or if the company's stays on track with its record pace of year-over-year revenue and wireless network installation growth.

We believe SuperClick to be a front runner in the mid to longer term portfolio, so grab a piece and hold tight. This will not be worth missing when the market takes notice.

As always, do your due diligence and happy trading!

Labels: Hilton, Internet Advertising, Marriot, Mission Impossible, Online Ad Spending, SPCK, Superclick, SuperClick Inc.

Letter from the President
March 26, 2007
To Our Shareholders

We are extremely pleased with the progress we have made over the past year in our expansion of gross profit and margins. This has been due in large part to our focus on streamlining our operations as well as increasing revenue in higher margin segments of the business such as customer support. We will remain committed in the future to building and maintaining the highest quality of revenue that is possible, so that we can achieve our goal of reaching profitability.

Over the past year, we have also been able to reduce our selling, general and administrative (SG&A). We believe this demonstrates the higher level of efficiency that we are creating from an operational and selling perspective.

Although we are pleased to report this progress, we will not be satisfied until we create a profitable business. We have entered the new year prepared to capitalize on our strengths as technology innovators and leaders.

The Marketplace

We believe that we are in the third stage of the Internet’s evolution in the hospitality industry. In stage one, from 1999 to 2002 or so, service providers invested millions in a go-to-market strategy that entailed providing major hotel brands with their IP equipment, often relying on a revenue-share model with the hotels’ pay-per-usage Internet service model to the guests to recoup their investment. At this point, high speed Internet service was predominantly available only in the larger 4 and 5-Star Hotels. The demand for high speed Internet access was present amongst guests, but it was not a determining factor in hotel selection. In stage two, through 2005, small-to-mid sized hotels moved to adopt high-speed Internet access and service providers adjusted their business models to address the deployment opportunities that this segment of the market represented. Through this period, Internet usage in hotels steadily increased and guests became increasingly sophisticated therefore demanding a strong Internet signal and seamless Internet service in the room.

In addition, as high-speed Internet access became ubiquitous in the hotel environment, simply offering the service was not enough to differentiate the hotel’s offering. Consequently, in order to maintain guest loyalty and retention, an increasing number of hotels and brands began to feel the pressure to offer high-speed Internet access for free to guests as an amenity. So what was once a revenue center for many hotel properties has now become commoditized and is now a straight cost center.

Today’s environment is a complex one for hoteliers. Guests are highly sophisticated Internet users and they expect to have seamless in-room service that accommodates file-sharing, multi-media usage and other applications that tax the hotel’s network. Meanwhile, hoteliers are faced with increasing network costs driven by increased traffic and maintenance with pressure to provide superior service, and with a diminishing realizable return on investment on their infrastructure spending. JD Powers has recently reported that the number one complaint for guests in the hotel environment is poor Internet service.
We believe that our company is positioned well to address the complexities in the market today, both to the guest and to our hotel customers. Our development path has consistently been aimed at building solutions that provide hotel customers with a heightened level of transparency on their networks and ability to effectively as well as efficiently manage them.

In addition, we have differentiated our service offering by building and maintaining a world-class call center that provides guest support 24x7x365. Our IP management system is incomparable in its ability to proactively monitor and report activity on the network. The result to the hotel customer is better management capabilities, a more efficient network and reduced customer support activity.

Content is King - Superclick MDS (Media Distribution System)
Perhaps the most exciting development in the past year has been the Superclick MDS (“MDS”). Critical to its success, MDS addresses a significant pain that hoteliers are experiencing in today’s marketplace, which I alluded to above. Namely, MDS offers hoteliers the opportunity to recapture ROI on their network infrastructure investment.
MDS is a powerful content delivery application that enables targeted content, advertising and affiliate purchasing opportunities to be distributed to guests accessing the Internet on any IP gateway, whether it is managed by Superclick or by one of our competitors.

The online advertising market has become a $12 billion industry and online advertising has become a staple of every marketing director’s budget. Now, with MDS we can enable hotel and convention center customers to leverage their IP network to deliver millions of targeted impressions to their users. The power of MDS is not only its ability to deliver highly targeted content on the fly, or its flexibility to build campaigns based on number of impressions delivered, or time-based delivery, but in its interoperability with competing IP gateways. It does not matter whether the network provider has our SIMS gateway or one of our competitors’ gateways managing their network, MDS is compatible with it and can provide that network manager with a tool to leverage his or her network to create a new and powerful branding and advertising center.

We are currently in various trials within North America with MDS select properties and convention centers and look forward to rolling MDS out on a mass scale later this year. We believe that MDS gives our customers yet another reason to stick with Superclick and it provides us with great opportunity to penetrate competitive accounts.

Customer Support Revenue Continues to Build

Two years ago, we recognized that the market was quickly becoming saturated and therefore realized that if we were going to survive and also thrive over the longer-term, we would need to establish a strong, recurring component of revenue to our business. We established a 24x7x365 call center in Montreal to provide customer support. Over the past two years, we have built one of the most capable support centers in the industry. Going forward, this will continue to be an important part of our business.

Our Current Debt Obligation

In August, 2005, we entered into a convertible debt financing with Chicago Venture Partners, a Chicago-based investment fund. Due to several challenges we faced in restructuring and streamlining our business throughout 2006, we have been slow to repay the debt owing to them. Consequently, we have recognized approximately $160,000 over the past year in interest expense. However, throughout this challenging period, Chicago Venture Partners has been an amicable business partner and we are now positioning ourselves to restructure our debt and to begin paying down both principal and interest in a much more timely capacity going forward. We believe that Chicago Venture Partners will continue to work with us throughout this process.

Committed to a Strong Future

In all of our business segments, we will continue to invest in technology and process improvements that will keep our business strategically competitive. From helping our employees to be more productive, to listening to our customers in better understand their needs we are committed to using our resources wisely in order to create the best opportunity to succeed in a competitive market place while creating value for our shareholders.

As we position our company for the future, we will continue to strengthen our board of directors as well. Our directors have reiterated their commitment to increase and maintain a high level of independent representation, as well as its commitment to ethical business conduct and legal compliance. Our company’s growth in the past year supports this conviction.

As we look to the future, we wish to extend our gratitude to each of you – our shareholders, our customers and our employees – for your invaluable support. These are exciting times for us all. We look forward to continuing to build on Superclick’s strength as we move through 2007.
Thank you for investing in us.
Cordially,
Sandro Natale
President and CEO

Labels: SPCK

Superclick announced today that it has completed a $200,000 installation with another InterContinental flagship property, the Willard InterContinental Washington. The deal adds another 332 rooms to Superclick’s 100,000+ room footprint, which is an important metric to follow. Superclick’s recurring revenue model is driven by providing customer support services via its Montreal-based call center on a per-room per year basis. We think that Superclick will benefit from an industry trend of rising customer support fees as a result of increased Internet activity amongst guests in the hotel industry, and have already seen this begin to positively impact the company’s gross profits, which were up 79% on a year-over-year basis according to a their most recent quarterly filing.

With its market capitalization about 1x trailing twelve month sales, we think the stock looks attractive at current levels. Keep in mind that the stock traded up to $1 a little more than a year ago on far less promising fundamentals. We think a compelling argument can be made for the stock to begin charting higher levels. We mentioned a trend in the industry of rising customer support fees per room. If Superclick can begin increasing its average customer support fees closer to the industry average, of about $3 per room (per month), this would represent $3.7 million in annual support fees alone! Based on breaking out their reported revenue in support fees, we think their average rates are closer to $1.50 per room. So there is substantial room for growth here.

In addition, the company’s Media Distribution System (MDS) program is just getting set to kick off and from what we have seen here, it looks like a “killer application” for the hotel industry that will enable hoteliers to monetize their networks through the distribution of branded messaging and advertising to the guest. We understand that Superclick has priced the MDS system at about $8,000 for the license and initial install and then will see a recurring annual license renewal fee of $2,000 (with about $1,500 in additional management and support fees per year). Superclick has a built in sales pipeline with its existing 550 customers to sell the MDS product to, and the company is expanding its sales program to target convention centers in addition to hotels. Really, the MDS product is a compelling sale to any operator of a private network that wants to take advantage of MDS’ ability to push targeted content and advertising on the fly to the end user.

If you want to know more about the company and its prospects, just give them a call and learn more about why we think this is a timely opportunity for aggressive growth oriented investors!

Labels: OTCBB:SPCK, SPCK, Superclick

Superclick, Inc. (OTC BB:SPCK.OB - News), a technology leader in IP infrastructure solutions to the hospitality industry, will host a conference call today to discuss financial results for the quarter ended January 31, 2007.

The conference call will take place at 4:30 p.m. EST on March 12, 2007. Interested participants should call 1-877-318-5455 when calling within the United States or 1-973-935-2967 when calling internationally. There will be a playback available from March 12 at 7:30 p.m. EST through March 19 at 11:59 EST. To listen to the playback, please call 1-877-519-4471 when calling within the United States or 1-973-341-3080 when calling internationally. Please use pass code 8546344 for the replay.

Labels: SPCK, Superclick

For more than a decade, the Internet has been viewed by many leading hospitality players as the potential golden ticket to building brand loyalty and maximizing revenues. Unfortunately, until now, the industry has been largely unsuccessful in exploiting the web's capabilities and monetizing network traffic. Enter Superclick Networks Inc. (OTCBB: SPCK). PROBLEM SOLVED!

Labels: OTCBB:SPCK, SPCK, Superclick