It appears that Tootie Pie Company Inc. (OTCBB: TOOT) CEO Don Merrill wasn't pulling my chain a few months back when he stated that his company's pies were pastry chef quality and just as good as anything on the market - whether served at a 5 star restaurant or at your kitchen table.

In less than a week, Tootie Pie Co. has served up a hearty portion of extremely positive news that not only exhibits rapid progress being made on many fronts and touts the high quality of the company's products, but also provides a glimpse into what could be a very profitable future.

Hilton Makes One Heck Of A Customer!


Selling more pies to US Foodservice customers during a 30 day period than for all of 2006 and having Tootie Pies carried in and raved over by Hilton Hotels (Hilton Palacio Del Rio, San Antonio, TX) - TOOT is setting the table for what could be a very sweet 2007.


News today out of TOOT packs much more of a punch than first meets the eye. The company is participating at the second largest foodservice tradeshow in North America (Southwest Foodservice Expo) as a featured vendor in the Ben E. Keith Foods booth.

With more than 1,000 booths and more than 30,000 visitors, the show, sponsored by the Texas Restaurant Association, is one of the largest arenas on the continent for commerce amongst food service professionals. What better way to gain notoriety and boost sales?



The Proof Is In The Pie



Don't want to take our word on the quality of Tootie Pie's products? How about Hilton (San Antonio) Executive Chef James Bocanerga:

"We would normally not even consider an outside source for our desserts, as we make all our desserts in house. But the fact is, Tootie Pies taste like they were made by our pastry chef; and we want our customers to have the very best desserts possible."


Blowing The Doors Off '06


Although at this point, I don't believe we know exactly how much of TOOT's '06 revenue was derived through sales to US Foods customers- last week's news is still quite impressive.

For the sake of today's discussion, let's say very conservatively, that US Foods-related sales accounted for 10% or $50,679 of TOOT's 2006 sales. If this is the case, and the US Foods relationship continues to prosper, even if sales stay flat on a month-over-month basis - it will yield approximately $608,148 - 20% more than the company made in all of '06.



Research Report Now Available

Our valued partner, Amalfi Research Group Ltd. has issued a report on Tootie Pie Company Inc. The entire comprehensive report can be viewed by visiting http://www.amalfiresearch.com/.

From the report: "Capitalized with approximately $1.3 million in private equity and brought public via the filing of an SB-2 registration with the US Securities Exchange Commission, without relying on reverse mergers - the Company has only one class of common stock held by all shareholders (including management). With a current float of approximately four million shares and utilizing a cash valuation calculation, TOOT could be very attractive, from an acquisition standpoint. Using multiples of between 5X and 10X, and considering the stock on a fully diluted basis, the Company would have $0.40 per share in cash on hand, which would support share prices of between $2.00 and $4.00, utilizing a cash value calculation alone."

So there you have it. A very well-run company exhibiting triple-digit growth potential - with a top-shelf product now being served at Hilton Hotels, boasted by Ben E. Keith at one of North America's top two foodservice events, and distributed through a highly efficient and diverse distribution network.


Investor interest has continued to build, the recent $.75 - $.80 range could be out of reach soon. We encourage you to take a look at the research report mentioned above and weigh the risks and rewards of owning a piece of the TOOTie Pie. We think you'll like what you come up with.

Labels: Hilton, TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.

When was the last time you chose a hotel based on whether it had high speed Internet access? If you are like me and have had the experiences I have, it has been the last 10 out of 10. Like a cell phone, Internet access has become to me like a lifeline for my business. After many a trip with my family breathing down my neck as I battle with dial-up access in an Internet cafe in some small European town, I naturally narrow my hotel search by 1. high speed Internet access, 2. having a bed and 3. (sad but true) a.private bath - in that order. God bless 'em if they serve a continental breakfast!


Almost a year ago, SuperClick Inc. (OTCBB: SPCK) popped up on our radar but it wasn't until February that we figured the needs of us were the needs of many. Since that time, SPCK has only improved. After a solid first quarter that brought a gross profit increase of nearly 80% on a year-over- year basis, SPCK continues to make strategic advances that significantly enhance the company's market value.With news out today that SPCK completed a record 51 wireless installations during the second quarter of '07 (22 of these 51 installs were part of a $250K deal with Verizon Business Services), the company is gaining significant traction within the hospitality industry as shown by recent agreements with Hampton Inn Augusta and a major 4,000 room resort on the Las Vegas strip. SPCK is also positioning itself to ride the ongoing wave of online advertising growth.

Recent news states that the Verizon related sales (22 installs) are worth $250K, so for the sake of today's discussion we'll value the entire 51 installs completed in Q2 '07 at $500K. This is likely a conservative assessment and just an estimate to give us a better idea of what implications this type of progress could have on the company's performance, both operationally and in the equity markets.

Second quarter sales associated with wireless installations totaling $500K would represent more than 65% of the company's TOTAL Q1 '07 revenues. Please keep in mind that first quarter revenues were derived through sales and service fees associated with multiple streams as the company positioned itself as a "one-stop shop" for the hospitality industry's IP management needs. This is extremely positive for overall growth in 2007, especially with increased online ad spending and recent company exposure for its MDS system.

As Online ad spending reaches epic proportions, hospitality organizations are striving harder than ever to develop strategies that facilitate monetizing their own web traffic. Just to give you an idea of the growth we are talking about, the Interactive Advertising Bureau (IAB) estimates that Internet ad spending increased 34% during '06, hitting an all-time high of nearly $17 billion; and Piper Jaffray & Co.'s forecasts Online ad spending to reach $80 billion by 2011.


Hotels have been historically slow Internet Adopters and even the big dogs have only recently begun installing and optimizing their wireless networks. In addition, even today, many lower-tiered - and in particular - independent lodging organizations still don't offer efficient web access. As Internet access becomes a vital amenity for many guests, hotels are paying dearly for this deficiency and looking to change their ways in lieu of closing their doors.

On the other hand, the Hilton's and the Marriot's of the world have been battling it out for customers since tourism has lagged in recent years. In order to fill rooms, upper-tier hospitality organizations have been more or less forced to offer high quality Internet access at no additional cost to guests. The only problem is that installing and maintaining a network that allows for optimal High Speed Internet Access requires a significant amount of capital expenditure.

By first getting a foot in the door with its wireless installation and technology assessment capabilities, SuperClick paves the way to help clients of all caliber with what has been become "Mission Impossible" in recent years - monetizing web traffic!. By doing so, SPCK has built quite a following amongst the who's who of the hospitality industry. Consequently, it is also creating some tremendous opportunities for future bottom line improvements.

Once SPCK either installs or assesses and improves the network, the next logical move for the client to make is the strategic decision that will facilitate recouping costs associated with the install. If the initial installation was a smashing success, why not trust the provider to help make the situation even better and begin recovering costs associated with the install, particularly when they have a proven ROI case (100 room properties can realize a 455% ROI in just 2 years)?

This is where SPCK stands ready to leverage the capabilities of its MDS solution and tack on some significant complementary incomes during 2007

This could heat up quickly with the announcement of another major install or if the company's stays on track with its record pace of year-over-year revenue and wireless network installation growth.

We believe SuperClick to be a front runner in the mid to longer term portfolio, so grab a piece and hold tight. This will not be worth missing when the market takes notice.

As always, do your due diligence and happy trading!

Labels: Hilton, Internet Advertising, Marriot, Mission Impossible, Online Ad Spending, SPCK, Superclick, SuperClick Inc.