DineWise Adds Low-Carb Selections, The Brand Grows On…

With recent studies indicating that low-carbohydrate/smart carbohydrate dieting is not linked to increased cardiovascular risk and also that vegetable based low-carb dieting is associated with a 20% - 30% reduction in heart disease risk – the low-carb market is experiencing a paradigm shift.

After assessing the market opportunity and immense customer demand relayed through a company sponsored poll – DineWise Inc. (OTCBB: DWIS) recently announced the addition of Low Carb chef prepared meals to their nutritional product line.

At its peak, Opinion Dynamics (ODC) estimated that as many as 16% of Americans were on some sort of “low-carb” diet in 2004. Most research that I have seen since pegs that percentage at around 10% or 11% today.

One major factor that led to sales declines for many low-carb offerings was a lack of consumer interest in specialty foods designed to serve as an alternative to high-carb foods. This is where DWIS is well poised to chip away at the market and capitalize on consumer demand for tasty, yet healthy dining options.

Smart Carb, Not Just Low-Carb

A key point highlighted by many dietary experts is that Americans have been historically poor in their selection of carbohydrates, often passing over steamed veggies for French fries. By providing a healthy low-carb offering, DWIS has positioned itself in yet another very lucrative and under-served market.

In a time where even Mickey D’s and Michelob are making a push to meet customer demand for low-carb offerings and the nation is spending billions of dollars on said offerings, DWIS is developing a quite unique position in a very lucrative market.

Making Life Easier For Mom

So how does the working mother accommodate the needs of a family with varying tastes, diets, and schedules – while preserving some essential “family time” at the dinner table June & Cleaver style? DineWise Inc. can help. The DineWise ® brand, which has experienced record growth in 5 consecutive quarters now meets the needs and pleases the pallets of just about any type of consumer.

From Diet to Lifestyle Choice

After being flooded with specialty/replacement products, the market has felt a push back from consumers. Tired of bars, shakes, and crappy microwave dinners, consumers want to eat the foods they desire. Even those with the most commendable willpower often fall off path after a period of time due to the monotony of many diets.

Consumers are still shelling out billions of dollars on low-carb foods and carb counting has outpaced calorie counting in many circles. Also, there is a huge “low-carb” promotion going on right now in supermarkets, in restaurants, online, etc. The bottom line here is that a huge opportunity has presented itself for providers of good tasting, chef prepared, low-carbohydrate selections.