With their trademark DineWise® brand experiencing record growth in each of its first nine quarters of existence, DineWise Inc. (OTCBB: DWIS) continues to establish itself as America’s leading in-home dining solution provider.

Third quarter financials were stellar once again for DWIS. Aside from DineWise® branded products growing 272% for the first 9 months of 2007, the offering also exhibited its ability to facilitate an improved bottom line as the company’s overall net loss improved to ($572K) from ($2,846).

Whether you look at it from a 9 or 3- month perspective, DineWise is making significant improvements, both in regards to financials as well as avenues not directly reflected in the filings. For example, in addition to facilitating an improved gross profit as a percent of revenue figure of 51.4% from 48.7% for the first 9 months of 2007, the DineWise® brand recently attracted Mastercard’s attention and lead to the development of a strategic relationship.

Now partnered with "The Best Way to Pay for Everything That Matters ®", DWIS has access to $1.4 trillion more in annual spending power than it did just a short while ago. With a selection of 5,000, gourmet quality, chef-prepared, custom, dining solutions, DineWise Inc. is quickly establishing itself as a household name with America’s:

Low-Carbohydrate Dieters - estimated 10% of U.S. on "low-carb" diets;

Labels: Dinewise, DineWise Inc., DWIS, DWIS.ob, OTCBB: DWIS

So there you are, your favorite pants no longer fit, your wife dry heaves at the mere thought of you shirtless, and your doctor tells you that if you don't change your diet, and fast, you're a top candidate for type-2 diabetes. But, how can this be when your daily grind resembles that of an Olympic sprinter, scrambling from work to off-sight business meetings during the day and to baseball practice and ballet lessons at night?

At this rate, you're lucky if you can get the family all situated around the dinner table at the same time a few nights a week, let alone prepare healthy meals for yourself to bring to work. No biggie though, the joint across the street makes a killer Philly Cheese Steak.

U.S. Obesity Reaching New Heights

Feel alone? You shouldn't. The US Centers of Disease Control and Prevention (CDC) found a few years back that 65% of US adults over the age of twenty were either overweight or obese. On an even more alarming note, a thirty-year study conducted by the CDC which concluded in 2001 reveals that 90% of US males over 60 are overweight.

Slimming the Nation's Waistline, One Consumer at a Time

In its thus far successful quest to develop a diverse and complete line of in-home dining solutions that meet the needs of America's most discriminating palettes in addition to its increasingly chubby and demanding on-the-go consumers, DineWise Inc. (OTCBB: DWIS) introduced its Weight Loss Meals and Meal Plans today.

Customers can simply log on to the corporate website and develop a customized weekly meal plan that encompasses breakfast, lunch, dinner, and snacks. The meals are shipped directly to your location of choice and can be heated up in a microwave or conventional oven. Would you shell out a few hundred bucks a month to save some time and ensure your long-term health? I sure would, and it appears a trend is building here.

Exhibiting the consumer trend towards wellness, a recent study entitled "Consumer Driven Trends in Health and Wellness", conducted by Hartman Group found that 76% of consumers are now taking some type of action to lower health risk and prevent disease, up nearly 25% from a similar 2000 poll.

Lifestyle Choice = Diverse Revenues

DineWise management are no spring chickens, they understand the competitive nature of America's diet industry and have positioned the company as more of a "lifestyle choice" company as opposed to simply another diet offering that goes head to head with the NutriSystems and Weight Watchers of the world.

Don't get me wrong, with Marketdata estimating the diet food home delivery market to be worth $800 million as of 2006, a number which the firm expects to grow by more than 33% during 2007 to approach $1.1 billion, there is a great deal of opportunity here for DWIS. On the other hand, since Marketdata reveals that Nutrisystem represents a staggering 70% of the market, focusing solely on this space could prove to be operational suicide.

Our Thoughts. . .

That is why, in my opinion, developing a business plan focused on providing a diverse suite of dining offerings that meet the needs of multiple under-served markets, not just the diet world, was an ingenious move on behalf of management. So was the decision to first build critical mass and solid recognition for the company's trademark DineWise® brand prior to cannon balling right into the highly competitive diet marketplace. Now DWIS can target its historical customer base with synergistic diet products, rather than spending exorbitant amounts of capital in order to lure business way from market leaders.

One aspect of the DWIS business strategy that has always impressed me is the company's commitment to targeting virtually untapped markets while in growth stages. The giants in the prepared food industry are definitely forces to be reckoned with. But DWIS's focus on smaller niche markets while building its reputation and establishing its identity in the market has strengthened DWIS's position now that it is time to compete with larger, dominating companies such as Nutrisystem.

Over the past year, DineWise Inc. has blossomed into a one-stop solution for convenient, gourmet, in-home dining solutions, carving out a niche position in a variety of very lucrative markets while logging eight consecutive quarters of consecutive revenue growth for its new brand along the way. As shares trade towards the bottom of their 52-Week range, despite first half revenues being up 430% over last year and a partnership with Mastercard, which exposes DineWise products to global purchasing volume of $1.4 Trillion, we feel that it's more of a "when" than an "if" situation regarding the company's move upwards.

Labels: DineWise Inc, DineWise Inc., DWIS, OTC BB: DWIS

Sometimes it's the companies with the strongest business models, showing the greatest growth potential that struggle the most in their early stages of market trading.

There are many companies out there that don't have a product, service or leg to stand on in the market but trade millions of shares daily. It comes down to staying power. Is the company you invest in today going to be around in 2 years? How about 10 years? Will it be a fly-by-night winger or the next Coca-Cola. I guess that all depends on the foundation the company is operating on.

DineWise Continues to Flourish

Case in point, DineWise Inc. (OTCBB: DWIS).

With sales associated with their trademark DineWise® brand experiencing record growth in eight (8) consecutive quarters and related first half revenues increasing nearly 430% over last year, sales alone should be driving a boatload of attention to the company's stock, particularly at the low levels we are seeing now.

Toss a partnership with MasterCard into the equation, which exposes DineWise products to global purchasing volume of $1.4 Trillion, and a price of ten cents should be almost laughable.

In addition, take into consideration the fact the DineWise is rapidly establishing itself as the leading in-home dining solution provider to some of the most lucrative, yet currently under-served consumer markets, and we should be in the half dollar range at least, pending any huge blemishes on the balance sheet. Right? Not in this case.

For today's discussion, let's take a look at some of the biggest reasons that we feel DWIS is currently under-valued in the market today and why the company should show some nice improvement in the future.

3 Key Reasons DWIS Shares Are Under-valued

1 - The Company's Ongoing Record Sales Growth and Financial Improvement

With 8 consecutive quarters of record revenue growth under its belt, the DineWise® brand has improved sales from $81,000 during Q1 2006 to $693,000 during the second quarter of 2007. Branded products, which accounted for just 6% of total sales during Q2 2006, pitched in a heftier 24% during the second quarter and likely are attributable to an even larger piece of the pie today.

This isn't shocking when you consider how hard the management team (reason 3) has worked to expand catalog circulation, build a beautifully entrenched online position, and forge relationships with key players in all key target markets.

A drastically improved net loss per share figure of $0.01 loss per basic and diluted share for the second quarter represents a 79% jump from a loss of nearly $1.9M or $.07 during the corresponding period in '06. Driven largely by steady total first half sales that reached $5.5M, the company experienced a significant improvement over the first half of 2006.

Growth in total sales is especially nice to see as DWIS continues to transition historical customers away from their traditional brands and towards the franchise DineWise® brand with seeming ease. It's not easy, but they sure make it look as if it is.

2- DineWise Inc. is intelligently Targeting Under-Served Markets with Enormous Growth Potential

For those of you that have not seen this before, here is a sampling of the key markets currently targeted by DWIS, as well as a brief description of how the company is approaching them. Yes, we do mention these often in our coverage but capitalizing on some of these key, and virtually untapped, markets is what sets the DineWise brand apart. (If you are fully briefed on which markets DineWise is strategically targeting, feel free to skip straight to the next section.)

Low-Carbohydrate Dieters - an estimated 10% of U.S. is now on "low-carb" diets. DWIS recently announced the addition of Low Carb chef prepared meals to their nutritional product line in response to enormous consumer demand for gourmet quality, chef-prepared, low-carbohydrate dining solutions.

Overweight/obese - >65% of U.S. are now "overweight", and > 39% are "obese", in addition, approximately 33% of U.S. is on a diet, while >70% vow to diet. This is currently driving a $42B market which is growing by 3.5% per year (Datamonitor). DWIS provides fast weight loss meal plans that include low-calorie selections and more than 1.000 fully prepared customized meal choices for diet conscience consumers focused on addressing weigh management issues.

Diabetic - nearly 60 million of U.S. is now classified as either diabetic or pre-diabetic. DWIS recently announced the introduction of the ExtendBar ® a healthy snack for the country's growing diabetic population that complements its full line of diabetic products.

The on-the-go, health conscious consumer - 76%of U.S. consumers are now making some type of effort to improve their health. DineWise has successfully tapped into this growing market by providing, tasty, easy to prepare, fully customized dining solutions that can be shipped anywhere your heart desires.

Senior Caregiver - an estimated 20-25% of Americans are now providing care to a loved one. DineWise home delivers automatic dining solutions that provide seniors with the essential vitamins and nutrients necessary to ensure a long healthy life.


3 - The Depth and Breadth of DineWise Management Team

The company's CEO spent nearly a decade helping to lay the foundation for greatness at Rollins, Inc. (NYSE: ROL) as chairman and CEO of the Protective Services Division. Shares currently trade in the $20 - $30 range. In addition, Rollins logged net income applicable to common shares of $57.8 during 2006, and has a seven year EPS growth rate of 33.8%. Enough said.

In addition, both the VP-CFO and VP-CMO have extensive experience at the helm of thriving NYSE and NASDAQ companies as well as with leaders in the private sector. Further, the CFO possesses extensive knowledge surrounding the intricacies and nuances of the SEC process that rivals just about anyone representing any public company.

And it doesn't end there, I've had the personal pleasure of speaking with many other key personnel at DineWise, and I can say this with absolute certainty, the company is operating as if it is a NYSE traded organization.
Quite frankly, I'd bet that the current management team is counting down the days until shares trade on a senior exchange. These guys have experience in building and maintaining highly successful public organizations. You'd better believe they're applying it every day.

Let's talk stock...

At a closing price of $.11 on Wednesday, DWIS is coming out of the summer lull at a 52-Week low. With a thriving national brand (good enough for the likes of Mastercard's elite members) that has experienced record growth in eight consecutive quarters and possesses a tried and true management team with the proven ability to build successful NYSE and NASDAQ companies - we feel the upside vastly outweighs the down.

Remember, shares did trade in the $.70 to $1.20 range last fall shortly after trading commenced on the bulletin board. DineWise Inc., which has had remarkable success while still in its infancy, has done nothing except grow exponentially since then, all the while sewing seeds for remarkable future expansion. Meanwhile, shares have been trading at a huge discount.

But don't let that fool you. DineWise may look small, but that's just a disguise. While a DWIS investment can still be small, we see big returns down the road. Sooner or later, the market will wake up and smell the coffee. As for those of us current, die-hard DineWise fans, we know our day is not far off.

Labels: DineWise Inc, DineWise Inc., DWIS, DWIS.ob, OTC BB: DWIS, OTCBB: DWIS

It is a bit difficult, after years of investing in start up and small cap companies, not to look at the world for the demands that are burgeoning and whether or not they are being met by the current market.

I constantly enjoy seeing an ingenious product or service or, even better, a dramatic improvement on a service or product. This business side of me has a constant eye on developing trends and markets being tapped or untapped, and then promptly puts my foot in the door. This weekend was no exception.

DineWise On The Rise

Labels: DineWise Inc., DineWise., DWIS, DWIS.ob, Nighthawk Systems, Nighthawk Systems Inc., NIHK, NIHK.ob, OTC BB: DWIS, OTCBB: NIHK

With recent studies indicating that low-carbohydrate/smart carbohydrate dieting is not linked to increased cardiovascular risk and also that vegetable based low-carb dieting is associated with a 20% - 30% reduction in heart disease risk – the low-carb market is experiencing a paradigm shift.

After assessing the market opportunity and immense customer demand relayed through a company sponsored poll – DineWise Inc. (OTCBB: DWIS) recently announced the addition of Low Carb chef prepared meals to their nutritional product line.

At its peak, Opinion Dynamics (ODC) estimated that as many as 16% of Americans were on some sort of “low-carb” diet in 2004. Most research that I have seen since pegs that percentage at around 10% or 11% today.

One major factor that led to sales declines for many low-carb offerings was a lack of consumer interest in specialty foods designed to serve as an alternative to high-carb foods. This is where DWIS is well poised to chip away at the market and capitalize on consumer demand for tasty, yet healthy dining options.

Smart Carb, Not Just Low-Carb

A key point highlighted by many dietary experts is that Americans have been historically poor in their selection of carbohydrates, often passing over steamed veggies for French fries. By providing a healthy low-carb offering, DWIS has positioned itself in yet another very lucrative and under-served market.

In a time where even Mickey D’s and Michelob are making a push to meet customer demand for low-carb offerings and the nation is spending billions of dollars on said offerings, DWIS is developing a quite unique position in a very lucrative market.

Making Life Easier For Mom

So how does the working mother accommodate the needs of a family with varying tastes, diets, and schedules – while preserving some essential “family time” at the dinner table June & Cleaver style? DineWise Inc. can help. The DineWise ® brand, which has experienced record growth in 5 consecutive quarters now meets the needs and pleases the pallets of just about any type of consumer.

From Diet to Lifestyle Choice

After being flooded with specialty/replacement products, the market has felt a push back from consumers. Tired of bars, shakes, and crappy microwave dinners, consumers want to eat the foods they desire. Even those with the most commendable willpower often fall off path after a period of time due to the monotony of many diets.

Consumers are still shelling out billions of dollars on low-carb foods and carb counting has outpaced calorie counting in many circles. Also, there is a huge “low-carb” promotion going on right now in supermarkets, in restaurants, online, etc. The bottom line here is that a huge opportunity has presented itself for providers of good tasting, chef prepared, low-carbohydrate selections.

Labels: DineWise Inc, DineWise Inc., DWIS, DWIS.ob, OTC BB: DWIS

Many micro-cap ventures experiencing 5 consecutive quarters of sales growth for their red hot new product line would likely stop and smell the roses during these fine summer months- not the case with DineWise Inc. (OTCBB: DWIS).

Labels: DineWise Inc, DineWise Inc., DWIS, OTC BB: DWIS, OTCBB: DWIS, OTCBB:DWIS

What is the first thing you look for in a start up company to add to your portfolio? That's right, you want to see the numbers. (If this is not one of the first things you look for, then we still have some teaching to do!) Small cap companies are not just revered for their snazzy ideas or gripping business plan but their growth potential. At the end of the day, we want growth, growth, growth.

Bringing to the table just the kind of growth we want, news out of DineWise Inc. (OTCBB: DWIS) this morning proves, once again, why we see so much potential here. In addition to a 5th consecutive quarter of sales growth for DineWise products - preliminary, un-audited reviews point to quarterly and six month (YoY) sales increases of 317% and 428% respectively for the burgeoning brand.

The Results Are In
Second quarter results, as noted in today's release, are expected to bring DineWise related sales to a run rate of close to $3M annualized, although management has stated they are expanding at an exponentially higher rate. In regards to the overall business, DineWise as a whole is expected to log a bit more than $5.5M in 1st half revenues. Not bad for a brand that has not even scratched the surface of its market.

In this market, successful businesses improvise. The DineWise brand is currently the company's fastest growing and most profitable leg so like any good improv move, DWIS has transitioned away from a capital intensive business model to a more multi-faceted approach and is now placing sole focus on the growth of the new and highly successful DineWise brand.

Labels: DineWise Inc, DWIS

With nearly 60% of Americans now classified as either diabetic or pre-diabetic, DineWise Inc. (OTCBB:DWIS) has established what we believe to be an early-entrant position in the market as a supplier of personalized meals delivered directly to consumer doorsteps.

The company is quickly establishing itself as the place to go for diabetic dietary planning, which could be extremely lucrative going forward.

With spending on diabetes treatments expected to rise nearly 70% by the end of 2009, the diabetic population is expected to expand significantly.As will the population of Americans wishing to pursue a healthy lifestyle and maintain a nutritious diet. This growth scenario creates an extremely favorable operating environment for DineWise ® in which the company experiences extremely minimal loss of repeat customers due to lifestyle change.

As an increasing percentage of American businesses find it impossible to pick up the tab for their employees health insurance bills, many will find it much cheaper to pay for and promote their maintenance of a healthy diet. By setting employees up on a dining plan such as those offered by DineWise, employers could potentially save tens of thousands down the road. As this trends picks up steam, so will reliance on organizations such as DineWise®, capable of delivering a highly customizable diet of diabetic friendly foods to the doorstep of those affected and those at risk.

Labels: DineWise Inc., DWIS

Up more than 12% as of 1:28 ET today on record volume approaching 250,000 shares - DineWise Inc. (OTCBB: DWIS) is breaking out in a major way.We suggest taking a gander at the research report issued today by Amalfi Research Group Ltd:

(http://www.amalfiresearch.com/report/dwis.pdf). The future looks very bright here folks and judging by today's market activity, the stock may not be around at relatively low levels for much longer.

With the U.S. consumer more pressed for time and more concerned with health (unhealthy) than ever before, and additionally the aging of Americans (growing old) at a record pace; DWIS has positioned itself to become the personal chef for the more than 270,000,000 Americans consuming some form of "ready to eat" food daily.

DineWise boasts a virtually endless offering of more than 5,000 highly customizable, restaurant-quality dining solutions. Developed with both taste and portion control in mind, the Farmingdale, New York, based marketer of premium, chef-prepared meals and quality foods has served more than 1 million households and generated nearly $2 billion in sales during its 50-year operating history.

In response to both changes in consumer behavior and the rapid growth of E-commerce, DWIS made the successful transition from a resource intensive, door-to-door business to a dynamic and exponentially more efficient, multi-faceted business model during 2006. As a result, the company experienced transformational growth in '06; notching revenues of $10.9 million, while it’s newly launched, trademark, DineWise® brand grew by 343% in its first year.

DWIS: Key 2006 Highlights:

Newly acquired customer accounts increased 33% in Q4
Newly acquired customer accounts increased 10% in 2006
Net losses available to common stockholders dropped 4% in 2006
Net loss available to common stockholders per share in Q4, '06 was down 38% in comparison to the same reporting period in 2005

By positioning itself as a "lifestyle choice" company, DWIS is able to actively pursue and capitalize on burgeoning opportunities in a variety of currently under-served markets including:

Overweight/obese - >65% of U.S. “overweight, > 39% “obese”
Diabetic - nearly 60 million of U.S. now classified as either diabetic or pre-diabetic
Premium diet - 33% of U.S. on diet, >70% vow to diet in ’07
Senior/caregiver – 20-25% of Americans providing care to a loved one; The on-the-go, health conscious consumer -76%of U.S. consumers are making some type of effort to improve their health.

Boding extremely well for future sales, DineWise ® branded products recently received stellar commendations by Newsweek Magazine. In an article entitled "Good Food, Delivered" (http://www.parsintl.com/pdf/13785-N-Dinewise.com.pdf), DineWise ® meals were found to be the only ones that tasted fresh, not frozen. In addition, DineWise® meals were deemed delicious, available in an "enormous variety of meal plans" and, overall, a good value.

With stated plans to expand the DineWise® customer base by approximately 300% during 2007, the company looks to improve its revenue growth and gross profit.

Led by an executive team possessing 75 years of general management, marketing and financial experience, DWIS also benefits greatly from a deeply experienced and highly efficient middle management team and an advisory board headed by a number of well-published, publicly recognized dietary experts.

By engaging Monterrey Bay Corporate Development, DWIS has greatly improved its near-term growth potential. With more than 20 years of experience in DineWise’s core markets, MBCD has established itself as a leader and is an ideal partner to facilitate mergers, acquisitions, partnerships, and other potentially beneficial business relationships for DWIS going forward.

Labels: (OTCBB:DWIS), Convenience, Diabetes, Diet, DineWise Inc., DWIS, Quality, Senior Citizen

With summer rapidly approaching, many of you, like myself are scrambling to both squirrel away extra gains to hedge against the sometimes slower June-August season and also shed the beer belly, obviously with minimal effort.

I am a firm believer that DineWise Inc. (OTCBB: DWIS) can help us meet our goals in both departments. Below I will provide the quick & dirty version on why I feel this is so, both from a market/financial standpoint and from a health conscious point of view.

In addition to serving more than 1 million households and generating $2 billion over its 50 year operating history, the company’s newly established DineWise brand grew by 344% in 2006 ($81K in Q1 to $541,00 by Q4). Overall, DWIS notched '06 revenues of about $11 million with gross profit of nearly $5.3 mil. This is just the tip of the iceberg as the company has much room to grow.

Talk about room, with about 92% or approximately 270 million Americans consuming some type of ready to eat meal on a daily basis, DWIS has developed the core capabilities necessary to become the personal chef to the lower 48 states.

Boding extremely well for future sales, DineWise ® branded products recently received stellar commendations by Newsweek Magazine. In article entitled "Good Food, Delivered" (http://www.parsintl.com/pdf/13785-N-Dinewise.com.pdf), DineWise ® meals were found to be the only ones that tasted fresh, not frozen. In addition, DineWise meals were deemed delicious, available in an "enormous variety of meal plans" and, overall, a good value. Good enough for Newsweek, good enough for us.

With a virtually endless offering of 5,000 chef-prepared, self customized, dining solutions DineWise has something to please every palette and fit just about every diet/health need out there. By positioning itself as a “lifestyle choice" company, DWIS can actively pursue burgeoning opportunities in a variety of currently under served markets including, overweight/obese, diabetic, senior/caregiver, and the on-the-go, health conscious consumer.

There is just a taste of why we think DWIS is well-poised to make our Summer months even brighter. Check back soon for updated coverage.

DWIS: Additional 2006 Highlights

- Newly acquired customer accounts increased 33% in Q4
- Newly acquired customer accounts increased 10% in 2006
- Net losses available to common stock holders dropped 4% in 2006
- Net loss per share in Q4, '06 was down 38% in comparison to the same reporting period in 2005
- Generated annualized cost savings of approximately $1,000,000 through new fulfillment outsourcing and other cost cutting programs

Labels: DineWise Inc., DWIS

DineWise, Inc. (OTCBB: DWIS) has caught our attention lately; partially due the company's promising 2006 performance, both operational and financial; and partially due to the sheer attractiveness of its business plan. DWIS experienced transformational growth in '06 and is setting the table for an exponentially better 2007.

Moreover, Dinewise was recently profiled in NEWSWEEK Magazine (http://www.parsintl.com/pdf/13785-N-Dinewise.com.pdf) and deemed a "good value" in comparison to industry competitors. The profile also stated that DWIS products were the only that didn't taste frozen. With a weekly circulation of 3,160,000; a testimonial in Newsweek could result in more than a few new customers.

With Americans as crunched for time and out of shape as ever, DineWise has positioned itself to put food on the table for individuals and families across the contiguous United States. With celebrities at the forefront of the prepared meal movement, the general public is quickly warming up to the idea of bringing the family dinner back and improving their families health at the same time. All this for a portion of what it costs to eat out these days and the convenience of eating at your own kitchen table. Dinewise is positioned to take advantage of Americans' chaotic lives and help deliver a healthful, helpful product. Needless to say, we like the idea almost as much as we like the significant demand that Dinewise stands to fill.

DWIS is a leading direct marketer of chef- prepared meats and quality foods that is aggressively targeting the thriving in-home dining solutions market. From fine dining to health conscious meals, these guys have expanded their catalog (circulated to 184K in the U.S.) to offer just about anything anybody could want to eat (5,000 customized choices).

In its 50-year operating history, the company has served more than 1 million households and generated $2 billion worth of sales in doing so. I would guess that after five decades of experience, DWIS has a pretty good idea of how to grow in their key markets.

Notching revenues of $10.9 and $3 million for fiscal 2006 and Q4 '06 respectively, DineWise has recently made the transition from a door-to-door, direct-to-consumer business model to a more robust, multi-faceted strategy driven by e-commerce and direct mail catalogs. The decision just makes sense on so many levels.

2006 was a monumental year for the good folks at DWIS; the company launched a complete re- branding and an improved business model that helped expand its serviceable market from 33 to 48 U.S. states (Sorry Alaska & Hawaii). Although year- over-year and fourth quarter revenues are indeed down in comparison to 2005, sales of DineWise (r) branded products, or the company's new bread and butter (no pun intended) increased to $1.1 million in 2006 for a 343% jump over '05 figures. The new brand actually experienced significant growth in each consecutive quarter during '06. Check it out:

(Data courtesy of DWIS)

- First Quarter 2006 - $81,000
- Second Quarter 2006 - $166,000
- Third Quarter 2006 - $279,000
- Fourth Quarter 2006 - $541,000

Total: $1.1 Million

In addition to growth of the DineWise (r) brand, recent corporate announcements highlight a ton of other positive news that exemplifies the progress made at DWIS during 2006.

- Newly acquired customer accounts increased 33% in Q4
- Newly acquired customer accounts increased 10% in 2006
- Net losses available to common stock holders dropped 4% in 2006
- Net loss per share in Q4, '06 was down 38% in comparison to the same reporting period in 2005
- The company has generated annualized cost savings of approximately $1,000,000 through new fulfillment outsourcing and other cost cutting programs

According to data released by DWIS, in 2006 the DineWise (r) brand had approximately 10,000 customers from which it generated $541,000. This works out to about $54.10 per customer each year. The company also stated in a release dated 12/27/06, that it plans to increase the DineWise (r) customer base to 25,000 by the end of 2007. This type of expansion, assuming the company just maintains its current per customer revenues, would result in revenues of nearly $3.4 million. Coupled with additional revenues (totaling $9.8 mil in '06) that are likely to grow as a result of the company’s improved and more aggressive business model, this amount of growth should create a very exciting situation for investors by the end of 2007, if not sooner.

A testament to the company's future potential in our opinion is the fact that up until now, DWIS had made no move to target new niche markets including Business-to-Business/Corporate Incentive and Rewards; Senior/Caregiver and Diet Management. It appears that things have changed, in a major way. The company is now leaving no stone unturned in its quest for domination of the in-home dining solutions market.

If DWIS is able to keep pace with recent expansion and continue to maintain relationships with longstanding customers, we see a tremendous upside to this company; particularly at current levels. We suggest you take a look at the DineWise website: www.dinewise.com. Worst case scenario: you get some delicious food at an affordable price.

Labels: DWIS, Newsweek