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Wednesday, November 14, 2007

DWIS: Our Diamond in the Rough For 2008 and Beyond

With their trademark DineWise® brand experiencing record growth in each of its first nine quarters of existence, DineWise Inc. (OTCBB: DWIS) continues to establish itself as America’s leading in-home dining solution provider.

Third quarter financials were stellar once again for DWIS. Aside from DineWise® branded products growing 272% for the first 9 months of 2007, the offering also exhibited its ability to facilitate an improved bottom line as the company’s overall net loss improved to ($572K) from ($2,846).

Whether you look at it from a 9 or 3- month perspective, DineWise is making significant improvements, both in regards to financials as well as avenues not directly reflected in the filings. For example, in addition to facilitating an improved gross profit as a percent of revenue figure of 51.4% from 48.7% for the first 9 months of 2007, the DineWise® brand recently attracted Mastercard’s attention and lead to the development of a strategic relationship.

Now partnered with "The Best Way to Pay for Everything That Matters ®", DWIS has access to $1.4 trillion more in annual spending power than it did just a short while ago. With a selection of 5,000, gourmet quality, chef-prepared, custom, dining solutions, DineWise Inc. is quickly establishing itself as a household name with America’s:

Low-Carbohydrate Dieters - estimated 10% of U.S. on "low-carb" diets;
Overweight/obese - >65% of U.S. "overweight", > 39% "obese";
Diabetic Population - nearly 60 million of U.S. now classified as either diabetic or pre-diabetic;
Premium dieters - 33% of U.S. on diet, >70% vow to diet;
On-the-go, health conscious consumers - 76%of U.S. consumers are making some type of effort to improve their health;
Senior Caregivers - an estimated 20-25% of Americans are now providing care to a loved one; and the
Diet food home delivery market – worth more than $800,000,000; and
The Mastercard network – 25,000 financial institutions, millions of consumer customers, global purchase volume exceeding $1.4 trillion.


Clearly, DineWise Inc. is showing a tremendous amount of promise as its trademark brand continues to thrive in a growing marketplace. At a price of $.08, current levels could represent a very attractive purchasing opportunity if the market reacts positively to yet another great earnings report.

Now that the company is clearly exhibiting its ability to grow revenues without sacrificing profitability, we feel that the future is very bright. Management has a history of representing companies trading on senior stock exchanges and is strictly dedicated to getting shares off the bulletin board and into the big leagues.

It will happen in my opinion, if the company is not merged, purchased, hit by a meteor, etc. The only question is when. Until then, I think that prices of .08 and under warrant a quick second look as things should only get better from here on out for DWIS.

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