Its a busy week here at MicroStockProfit. With the end of earnings season, good press from portfolio companies and summer's end nearing, we have a lot to share.

Leading off with some big corporate news is SuperClick, Inc. (OTCBB: SPCK) is now the brand of choice for major hotel properties worldwide. Announcing an initial 1,000 plus room contract this morning with a very prestigious Asian brand, SPCK is gaining a very promising early entrant position in the world's fastest growing hospitality market.

With their hooks now firmly in the flesh of leading hoteliers on at least three major continents, the $2M in revenues logged during the first half of the year could seem nominal once year-end filings become available.

Forget Vegas, Growth's in the Far East


By every account, the Asian hospitality market is thriving unlike ever before. As evidenced by the chart below, Tourism in Asia outpaced that of other key regions during the winter months. With the number of hotel rooms in APAC expected to surge from about 1.8 million to nearly 3 million over the next two years (Ashok Kumar of New Media Systems) and industry organizations such as the Hospitality Sales & Marketing Association International pushing for a standardized Asian hotel rating system, the region needs exactly what SuperClick provides. And they need it yesterday!

Whether Beijing or Boston, Monetizing Web Traffic

Whether it's Beijing for the 2008 Olympics or a gambling junket to Macau, people are visiting the APAC region in droves, and just like in the North American marketplace we are so well acclimated to, high speed Internet access is a necessity.

Fueled by the investment dollars of some of the Middle East's deepest pockets and biggest oil industry tycoons, it appears the growth has just begun. Commenting on this, Tim Hansing, Senior Vice-President, Acquisitions & Development of London and Dubai listed Kingdom Hotel Investments (KIH) recently stated in Gulf News Report "Capital flows from the region to emerging markets have just begun and hospitality sectors in these markets are likely to attract a significant portion of these investments. The Middle East capital is not any different from capital from any other part of the world as most investors are just seeking opportunities and maximum returns,"

One fact mentioned by Hansig in the above article that sent me for a loop is this: "Asia, particularly China has huge investment opportunities for strategic investors looking for attractive investment opportunities in the hospitality sector. With more than 47 international airports currently under construction, we expect an all-round boom in hotels and hospitality business,"

This wouldn't have hit home so hard if I hadn't seen mention of it on TV the other day. In a piece regarding the horrible state of our air traffic control system, it stated that our country hasn't developed one - that's right ONE - new International airport in years ( I believe Dallas - Forth Worth back in '74). If they are investing the resources to build these airports and resorts, you better believe they have some pretty solid incentive.

Just the Tip of the Iceberg

One comment in today's release by CEO Sandro Natale is that SPCK expects to announce further penetration of the APAC region during the second half of the year. If the company is able to leapfrog any potential cultural and regional differences and provide the same high level of service now provided to North American and European clients; I wouldn't put my money against Asia-Pac becoming the bread winner, sooner rather than later for SPCK, at least for the near term.

Standards = Cash Flow

As mentioned above, the powers that be in the hospitality industry, namely the Hospitality Sales & Marketing Association International (HSMAI) want to make sure that the region is as tourist friendly as possible. They recently demanded, and I think rightfully so, the creation of a governing body to institute and enforce the standardization of services, metrics and ratings for the industry. The body, in theory, would also conduct a dynamic audit of Asian Hospitality practices. Why not? I'd be pretty fumed if I showed up at what I thought was a 4-star resort in Seoul and ended up with in the South Korean version of a Motel 6.

So standards are great for the guest, but, if enacted, they will wreak havoc on the bottom lines of many inefficient hospitality organizations. Although SPCK isn't in the business of making aesthetic improvements, the company's impact is felt at the client's bottom line, and that is why we expect such great things going forward.

Superclick - An Easy Sell

Now with a foot in the door to an explosive market opportunity, SPCK will soon have a complete APAC install under its belt, a very favorable bargaining chip going forward.

Add into the mix the fact that , SPCK sales reps can stroll into their hotelier of choice and inform the manager that a 100 room property can realize a 455% return on investment (ROI) in just two years after deploying its patent pending Media Distribution System (MDS) - not to mention the other extensive benefits of its products and services - and increased sales seem like a no-brainer.

In the midst of SuperClick's ongoing Asia- Pacific expansion it's easy to lose sight of the rapid progress being made stateside and just across the pond with big names including Four Seasons Hotels & Resorts, Swisscom International and Transbeam Inc.

Doing so could prove burdensome on the bank account, particularly since shares have trended upwards over the past few months, from less than $0.05 to nearly $0.25, before SPCK even tapped into the burgeoning Asian market.

Labels: Asian Hospitality, Asian Tourism, OTCBB:SPCK, Superclick, SuperClick Inc., SuperClick Inc. (OTCBB:SPCK)