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Thursday, July 19, 2007

More Huge News From Tootie Pie Co.

Exhibiting just how popular Tootie Pie's have become, TOOT announced this morning that it has inked its first ever marketing agreement with Ben E. Keith.

In case there is some confusion here, yes, BEK has been selling Tootie Pies in record number as of late. Up until now however, from what I understand, we were looking at more of a "relationship' versus "partnership".

Although it may not seem like it, the implications of this announcement are ENORMOUS!!!

While many food-related products experience a nice surge in sales when the wholesalers (such as BEK) promote the heck out of them during an initial period, many falter and lose their gusto after the initial push and are placed in the back of the warehouse in favor of something new.

The exact opposite has occurred here. BEK sees the value in Tootie Pie Co. and is convinced that what we have seen here is just the tip of the iceberg.

Commenting on the agreement, Robbie Fish, General Manager of Ben E. Keith San Antonio, commented "Tootie Pies are simply outstanding and we are proud to carry them for our customers. Having the Tootie Pie Company sign this Agreement will enable us to do our part to continue to grow sales in this market."

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