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Wednesday, June 20, 2007

Tootie Pie's Now Served at Hilton

When Tootie Pie Company Inc. (OTCBB: TOOT)CEO Don Merrill told me a few months ago that his pies were pastry chef quality and just as good as anything being served in 5 star restaurants - he wasn't pulling my chain.

At least, that's according to Hilton (San Antonio) Executive Chef James Bocanerga:

“We would normally not even consider an outside source for our desserts, as we make all our desserts in house. But the fact is, Tootie Pies taste like they were made by our pastry chef; and we want our customers to have the very best desserts possible.”

News today out of Tootie Pie notes that the company has sold more pies to US Foods customers in the last 30 days, than it did in all of 2006.

Very impressive, although at this point, I don't believe we know exactly how much of TOOT's '06 revenue was derived through sales to US Foods customers.

For argument's sake - let's say, very conservatively, that said sales accounted for 10% or $50,679 of TOOT's 2006 sales. If this is the case, and the US Foods relationship continues to prosper, even if sales stay flat on a month-over-month basis - it will yield approximately $608,148, 20% more than the company grossed in all of '06.

Although I'll admit, my focus was initially on Syco and Ben E. Keith, two of the company's other key distributors at this point in time - but US Foods is stepping up to the plate in a major way and even getting Tootie Pies in at the Hilton.

In conclusion, I'm very optimistic of what will happen here in the near-term. Judging by the recent flow of news out of Tootie Pie Company - the best has surely yet to come.

Barring any major unforeseen roadblocks, I'd say triple digit revenue growth in '07 is very possible. Any thoughts?

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