It appears that Tootie Pie Company Inc. (OTCBB: TOOT) CEO Don Merrill wasn't pulling my chain a few months back when he stated that his company's pies were pastry chef quality and just as good as anything on the market - whether served at a 5 star restaurant or at your kitchen table.

In less than a week, Tootie Pie Co. has served up a hearty portion of extremely positive news that not only exhibits rapid progress being made on many fronts and touts the high quality of the company's products, but also provides a glimpse into what could be a very profitable future.

Hilton Makes One Heck Of A Customer!


Selling more pies to US Foodservice customers during a 30 day period than for all of 2006 and having Tootie Pies carried in and raved over by Hilton Hotels (Hilton Palacio Del Rio, San Antonio, TX) - TOOT is setting the table for what could be a very sweet 2007.


News today out of TOOT packs much more of a punch than first meets the eye. The company is participating at the second largest foodservice tradeshow in North America (Southwest Foodservice Expo) as a featured vendor in the Ben E. Keith Foods booth.

With more than 1,000 booths and more than 30,000 visitors, the show, sponsored by the Texas Restaurant Association, is one of the largest arenas on the continent for commerce amongst food service professionals. What better way to gain notoriety and boost sales?



The Proof Is In The Pie



Don't want to take our word on the quality of Tootie Pie's products? How about Hilton (San Antonio) Executive Chef James Bocanerga:

"We would normally not even consider an outside source for our desserts, as we make all our desserts in house. But the fact is, Tootie Pies taste like they were made by our pastry chef; and we want our customers to have the very best desserts possible."


Blowing The Doors Off '06


Although at this point, I don't believe we know exactly how much of TOOT's '06 revenue was derived through sales to US Foods customers- last week's news is still quite impressive.

For the sake of today's discussion, let's say very conservatively, that US Foods-related sales accounted for 10% or $50,679 of TOOT's 2006 sales. If this is the case, and the US Foods relationship continues to prosper, even if sales stay flat on a month-over-month basis - it will yield approximately $608,148 - 20% more than the company made in all of '06.



Research Report Now Available

Our valued partner, Amalfi Research Group Ltd. has issued a report on Tootie Pie Company Inc. The entire comprehensive report can be viewed by visiting http://www.amalfiresearch.com/.

From the report: "Capitalized with approximately $1.3 million in private equity and brought public via the filing of an SB-2 registration with the US Securities Exchange Commission, without relying on reverse mergers - the Company has only one class of common stock held by all shareholders (including management). With a current float of approximately four million shares and utilizing a cash valuation calculation, TOOT could be very attractive, from an acquisition standpoint. Using multiples of between 5X and 10X, and considering the stock on a fully diluted basis, the Company would have $0.40 per share in cash on hand, which would support share prices of between $2.00 and $4.00, utilizing a cash value calculation alone."

So there you have it. A very well-run company exhibiting triple-digit growth potential - with a top-shelf product now being served at Hilton Hotels, boasted by Ben E. Keith at one of North America's top two foodservice events, and distributed through a highly efficient and diverse distribution network.


Investor interest has continued to build, the recent $.75 - $.80 range could be out of reach soon. We encourage you to take a look at the research report mentioned above and weigh the risks and rewards of owning a piece of the TOOTie Pie. We think you'll like what you come up with.

Labels: Hilton, TOOT, TOOT.ob, Tootie Pie Co., Tootie Pie Company Inc.