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Thursday, April 26, 2007

With Summer Fast Approaching, Invest Wise and DineWise with DWIS

With summer rapidly approaching, many of you, like myself are scrambling to both squirrel away extra gains to hedge against the sometimes slower June-August season and also shed the beer belly, obviously with minimal effort.

I am a firm believer that DineWise Inc. (OTCBB: DWIS) can help us meet our goals in both departments. Below I will provide the quick & dirty version on why I feel this is so, both from a market/financial standpoint and from a health conscious point of view.

In addition to serving more than 1 million households and generating $2 billion over its 50 year operating history, the company’s newly established DineWise brand grew by 344% in 2006 ($81K in Q1 to $541,00 by Q4). Overall, DWIS notched '06 revenues of about $11 million with gross profit of nearly $5.3 mil. This is just the tip of the iceberg as the company has much room to grow.

Talk about room, with about 92% or approximately 270 million Americans consuming some type of ready to eat meal on a daily basis, DWIS has developed the core capabilities necessary to become the personal chef to the lower 48 states.

Boding extremely well for future sales, DineWise ® branded products recently received stellar commendations by Newsweek Magazine. In article entitled "Good Food, Delivered" (http://www.parsintl.com/pdf/13785-N-Dinewise.com.pdf), DineWise ® meals were found to be the only ones that tasted fresh, not frozen. In addition, DineWise meals were deemed delicious, available in an "enormous variety of meal plans" and, overall, a good value. Good enough for Newsweek, good enough for us.

With a virtually endless offering of 5,000 chef-prepared, self customized, dining solutions DineWise has something to please every palette and fit just about every diet/health need out there. By positioning itself as a “lifestyle choice" company, DWIS can actively pursue burgeoning opportunities in a variety of currently under served markets including, overweight/obese, diabetic, senior/caregiver, and the on-the-go, health conscious consumer.

There is just a taste of why we think DWIS is well-poised to make our Summer months even brighter. Check back soon for updated coverage.

DWIS: Additional 2006 Highlights

- Newly acquired customer accounts increased 33% in Q4
- Newly acquired customer accounts increased 10% in 2006
- Net losses available to common stock holders dropped 4% in 2006
- Net loss per share in Q4, '06 was down 38% in comparison to the same reporting period in 2005
- Generated annualized cost savings of approximately $1,000,000 through new fulfillment outsourcing and other cost cutting programs



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