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Thursday, February 08, 2007

Repeat Business Yet Again for Nighthawk Systems Inc.

Announcing yet another repeat order, this time from one of its largest 2006 customers, it appears that Nighthawk Systems Inc. (OTCBB: NIHK) is rapidly building a presence in the booming M2M marketplace.

Today’s news is very impressive for a number of reasons, one of them being the fact that the Machine-to-Machine (M2M) market is pegged by research firms such as IDATE to hit $270 billion by 2010.

NIHK continues generate repeat orders at a rapid pace while attracting new business just as quickly. In our opinion, this surge in business is highly attributed to the company transitioning from a “box mover” to a “solutions provider”. By positioning itself as integration partner, NIHK is able to establish long term, meaningful business relationships that typically lead to portions of customer’s annual budgets being allotted for its products.

For those of you still unfamiliar with NIHK, the company’s internally developed specialized circuit-board, “The Nighthawk”, employs a microprocessor in order to create an “intelligent” device capable of receiving and decoding a wireless digital message, in addition to remotely turning “on” / “off” and rebooting electric devices.

“The Nighthawk” is capable of receiving digital messages and relaying them to any electronic device and is becoming very popular due to its ability to be easily integrated with the customer’s existing hardware and allowing remote management of a virtually endless number of electric devices.

What is M2M?

Often referred to by many names such as telemetry, pervasive internet, remote monitoring; M2M technologies enable communication, both wireless and wired, between two electric devices. Although growth forecasts for the M2M market vary by source, the overall outlook for the market is extremely positive over the next 3-5 years. A sampling of statistical data outlining the forecasted state of the market includes:

- "$100 billion combined in revenue seen by 2010 for US, Japan and Western Europe in M2M business." (McKinsey and Company)

- "By 2007, there will be between 100 million and 160 million machine-to-machine connections worldwide that use wireless mobile phone networks." (Gartner Group)

- "WDRG expects the total M2M market, including hardware, software and services (both network and professional) to grow from about $3.4 billion in 2002 to over $28 billion in 2007." (Wireless Data Research Group)

- "Worldwide device-related revenue streams by 2010 in excess of$250 billion." (Harbor Research)

- Machine-to-machine (M2M) communications could grow by 49% per year until 2010, with revenues surpassing $270 billion and more than 100 billion objects communicating wirelessly (IDATE)

- The M2M market has the potential to reach $270 billion by 2010 (Alexander Resources)

- $250 billion in M2M sales by the end of the decade (Research and Markets)

- “The M2M market is expected to grow to $270 million by 2010 as industries look to harness today's massive computing power and apply it to everyday electronic devices” (Ray Jones, head of IBM's Sensors & Actuators division.)

After visiting with company officials yesterday at the DISTRIBUTECH Conference and Exhibition in San Diego, we are very optimistic in regards to what 2007 will bring, and we aren’t the only ones. In just a few short hours visiting the NIHK booth we were barraged by an excited gathering of potential customers representing a variety of industries.

By attending industry events such as DISTRIBUTECH and kicking off its initial sales/marketing campaign, NIHK is simply getting in front of more customers than ever before. As M2M sales heat up and NIHK signs contracts at record rates, can you afford not to take a closer look at less than a dime?

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