Announcing today that its Gekko GTR 22 tow boat was one of only two boats approved for tournament use by both the American Water Skiing Association (AWSA) and by American Barefooting Club (ABC), it appears CPWB did their homework before acquiring Gekko not too long ago.

In our opinion, this most recent achievement is great for a number of reasons (1) it builds instant credibility for the Gekko brand and will also increase brand awareness since its GTR 22 tow boat is only one of two approved for use by two highly esteemed associations; (2) it should likely lead to increased sales for CPWB as water skiing enthusiasts consider purchasing Gekko boats; and (3) this deal could work wonders for apparel sales down.