For nearly a year, while others jumped ship and abandoned Execute Sports Inc. (OTCBB: EXCS), we have stuck to our guns in our belief that the company remains one of the most rapidly emerging players in the $12 billion plus action sports industry.

Another big market day boosted shares up near 34% on news that the company's watersports division is quickly becomming the creme de la creme of the U.S. market after an extremely beneficial restructuring.

At $.091 EXCS saw better days when it hit its 52 week high earlier this year, but its price months ago may not have been totally indicative or reflective of the company's financial performance and true potential to reach and surpass profitability.

It appears that the company has now assebeled a concrete corporate team, each possesing near celebrity status for their work and collaboration in their respective niches. This unique characters bring with them relationships and bonds with key personnel at companies such as Kawasaki and key retailers as well.

Simply put, Execute Sports knows action sports. This time next year, the current 52 week high may be a fraction of the current price if the company is able to reach its goals.

We suggest watching this one closely and deciding for yourself when is a good time to dip your feet in the water. One thing however is for certain, a few more days like this will put this one out of the dime range.

Check back soon for in-depth coverage of EXCS in the coming weeks.