In a press release this morning, Execute Sports announced that its subsidiary Academy Snowboards has signed an exciting partnership with sales and marketing distributor, UDT Distribution. UDT will retain distribution exclusivity in Europe, where annual snowboard sales are estimated as over 80 million (or 450,000 units), as long as sales targets are met annually from 2007 to 2011. This means a minimum of 80,000 units sold by 2011, not to mention being picked up by over 20 distributors throughout the continent.

According to the National Sporting Goods Association (NSGA), snowboarding is one of the fastest growing sports worldwide and Academy is now poised to meet a rising demand for snow sport products. Pretty exciting stuff for a company with such a global presence and a devout following!