Execute Sports - An Action-Packed and Fundamentally Sound Investment
Execute Sports Inc. (OTCBB: EXCS) is making waves, and valuable inroads within the mammoth Action Sports Industry. Throughout the company's infancy, EXCS officials have built a diverse and fundamentally sound corporate structure, which is now positioned to significantly grow their business over the next 12-36 months.
The decision to complement predominantly seasonal sales of the EXCS Rubber Line (Vests, Rash Guards and Wetsuits) with the acquisition of Pacific Sports Group Inc. and its growing winter season sales associated with the company's Academy Snowboard brand in 2006 could not have worked out better.
In addition to developing a business with a year long revenue stream capable of providing a solid financial background that would facilitate corporate acquisitions and recruitment of industry experts, EXCS also acquired the highly regarded Kampus brand. The brand which features the Kampus Drain System technology system for action water sports has been named Watersports Product of the Year at ISPO and has attracted big name partners such as Jet Pilot. EXCS will launch the Kampus line this year and expects to grow sales into the $5 million range over the next 36 months. With the worldwide market for watersports shoe valued at $150 million, this should not be a problem all things considered.
The Name Game.........
Generation Y is the target demographic for the action sports industry. Sure there are some huge supporters over the age of 25, but the lion’s share of sales and attention continue to be firmly rooted in the 5 to 25 age group. Accounting for more than 75 million Americans and possessing an estimated $170 billion in annual spending power, Gen Y's purchasing decisions are strongly based on emotions and association with a particular athlete, celebrity, or lifestyle (MORE SO THAN ANY OTHER DEMOGRAPHIC).
In addition to signing on a growing list of action sports heroes, EXCS recently announced the establishment of The Council (dba), a youth marketing organization organized "to develop strategic marketing, research and business development related services for both action sports companies as well as companies intending to brand their products and services to the Gen X and Gen Y consumer." The Council will also improve the company's revenue model, as is expected to be able to drive short term growth in comparison to other product lines which are susceptible to longer sales cycles.
With the addition of new CEO Todd Hahn, EXCS is now equipped with a high level executive possessing more than 16 years of action sports experience and valuable connections. Mr. Hahn has spent the past few years representing a number of leading action sports athletes and should have no problem bringing additional frontrunners on board. In this industry, name alone can spurn ridiculous consumer spending on athletic equipment, but more importantly on apparel. Not any 15 year old kid can make it to the X Games, but a high percentage are capable of purchasing clothing worn and sponsored by their favorite action sports star.
Execute Sports Inc. represents an exciting opportunity at a relatively low price when looking at the company's 52 Week Range and taking into consideration that this is just the beginning of the game for EXCS.
The decision to complement predominantly seasonal sales of the EXCS Rubber Line (Vests, Rash Guards and Wetsuits) with the acquisition of Pacific Sports Group Inc. and its growing winter season sales associated with the company's Academy Snowboard brand in 2006 could not have worked out better.
In addition to developing a business with a year long revenue stream capable of providing a solid financial background that would facilitate corporate acquisitions and recruitment of industry experts, EXCS also acquired the highly regarded Kampus brand. The brand which features the Kampus Drain System technology system for action water sports has been named Watersports Product of the Year at ISPO and has attracted big name partners such as Jet Pilot. EXCS will launch the Kampus line this year and expects to grow sales into the $5 million range over the next 36 months. With the worldwide market for watersports shoe valued at $150 million, this should not be a problem all things considered.
The Name Game.........
Generation Y is the target demographic for the action sports industry. Sure there are some huge supporters over the age of 25, but the lion’s share of sales and attention continue to be firmly rooted in the 5 to 25 age group. Accounting for more than 75 million Americans and possessing an estimated $170 billion in annual spending power, Gen Y's purchasing decisions are strongly based on emotions and association with a particular athlete, celebrity, or lifestyle (MORE SO THAN ANY OTHER DEMOGRAPHIC).
In addition to signing on a growing list of action sports heroes, EXCS recently announced the establishment of The Council (dba), a youth marketing organization organized "to develop strategic marketing, research and business development related services for both action sports companies as well as companies intending to brand their products and services to the Gen X and Gen Y consumer." The Council will also improve the company's revenue model, as is expected to be able to drive short term growth in comparison to other product lines which are susceptible to longer sales cycles.
With the addition of new CEO Todd Hahn, EXCS is now equipped with a high level executive possessing more than 16 years of action sports experience and valuable connections. Mr. Hahn has spent the past few years representing a number of leading action sports athletes and should have no problem bringing additional frontrunners on board. In this industry, name alone can spurn ridiculous consumer spending on athletic equipment, but more importantly on apparel. Not any 15 year old kid can make it to the X Games, but a high percentage are capable of purchasing clothing worn and sponsored by their favorite action sports star.
Execute Sports Inc. represents an exciting opportunity at a relatively low price when looking at the company's 52 Week Range and taking into consideration that this is just the beginning of the game for EXCS.
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