NeoMedia Technologies Inc. (OTC: NEOM) advanced 55.47% to close Thursday’s trade at $0.02 on heavy volume of over 179 million shares.
Headquartered in Dunwoody, Georgia, NeoMedia Technologies provides 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem worldwide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.
The company’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers and brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.
The company last week unveiled its updated NeoReader® barcode-scanning software applications for Apple iOS, Android, BlackBerry, Symbian and Windows Phone 7 users. These app enable users to transform their devices into barcode scanners and seamlessly connect to mobile content.
As the company states, NeoReader bridges the gap between traditional and digital media, allowing all users with camera phones to scan both 2D and 1D code types in order to access specific web content, real-time product or service information, download content, or complete a mobile commerce transaction with one click. Users no longer need to type in long URLs, scroll through long lists of search results or navigate cumbersome mobile phone menus.
NeoMedia Technologies also grabbed investor attention last week after announced the United States Patent and Trademark Office (USPTO) has awarded the company a patent pertaining to the resolution of mobile barcodes, a market which it said has recently experienced explosive growth.
“We are delighted that the USPTO has issued the ‘597 patent, which combined with our already formidable patent portfolio continues allowing us to realize the potential of our innovations and the first class services we offer our partners.” commented Laura Marriott, CEO of NeoMedia Technologies.
Shares of NEOM have gained 76% in the last five days and 156.6% in the last month. Year-to-date, the stock is down 39.1%.