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Stock Alert for White Smile Global (WSML)

White Smile Global Inc. (OTC: WSML) intends to offer the most effective, cutting edge technologies to the cosmetic dental industry both domestically and abroad.  The Company owns and operates the White Smile™ brand which includes multiple patent-pending formulas that are set to be released to the general public through retail product placement and online sales beginning this fourth quarter of 2011. All White Smile products are formulated, designed, and manufactured in America, and distributed worldwide through global partnerships that will be introduced in the weeks to come.  WSML has focused its attention on bringing on a team of professionals from the dental industry that have specialized degrees and experience in cutting edge technology in the oral care and over-the-counter teeth whitening industries. 

Share Statistics (20-Oct-11)
Symbol WSML
Current price $0.83
52wk Range: $0.43-$1.54
Avg Vol (3m): n/a
Market Cap. 89.22M
Shares Outstanding 107.50M

Source: Reuters.com, SEC Filings.

Investment Highlights

WSML soared as much as 23% yesterday, with volume of over 600K shares traded.  Shares in WSML have traded only six times since the start of the month, trading in the range of $0.43 to $1.54.  The stock has lost 21.7% in the last five days.

WSML shares have recently been gaining investor attention following a string of announcements from the company, as well a number of promotional campaigns aimed at increasing awareness of the company.

WSML, which intends to bring the most effective, cutting edge technologies to the cosmetic dental industry, on Tuesday unveiled its micro-encapsulated, light activated teeth-whitening gel, a breakthrough patent-pending teeth whitening product, specifically designed for use with LED or UV teeth whitening lamps that make up the “Light Assisted” teeth whitening industry.

The Company on Wednesday said it has strengthened its ties with CA-based professional dental manufacture Luma-Lite to create the first professional strength LED (Light Emitting Diode) teeth whitening light system for “at-home” use.  This new system promises consumers the opportunity to produce the highest quality whitening results that recently was only available in a dental office, from the comfort of their home or while on the go.

WSML has recently named Martin S. Giniger as chief science officer and director of oral health research. Dr. Giniger, who has 18 years of experience working for oral care companies and 25 years working as a dentist, will direct the Company’s Florida-based research and development team.  WSML’s R&D efforts include many novel consumer and professional dental products, including a line of natural healthy foaming oral health innovations and a new patent-pending oral foam that uses the power of effervescing oxidizers to whiten teeth, thus replacing traditional tooth “pastes” for daily use.

WSML’s  patent-pending formulas are expected to be released to the general public through retail product placement and online sales beginning this fourth quarter of 2011.

Source: http://whitesmileglobal.com/newsandmedia.html

Financial Summary

WSML is a start-up, development-stage company and has not generated or realized any revenues from its business operations.   The Company was formerly known as Shawcore Development Corp. and changed its name to White Smile Global this year to reflect its new business.

Source: SEC Filings.

Technical Analysis

Source: http://stockcharts.com

Comparative Analysis

No direct competitor comparison.

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