OTC Hot Stock – Augme Technologies Climbs on 150% Sequential Growth in Q2
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    OTC Hot Stock – Augme Technologies Climbs on 150% Sequential Growth in Q2

    Augme Technologies Inc. (OTC BB: AUGT) stock closed the October 13 trading session at $2.63, nearly 115% up compared to September 1 price of $1.23. The trading activity follows word of new customer additions and 150% growth in revenue for its second quarter ended August 31 over the first quarter ended May 31.

    Augme is developing media marketing platforms that enable the seamless integration of brands, music, video and other content with life through the power of the Internet and mobile communications. The company’s intuitive new media marketing platforms give companies the control they need to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Through its three operating divisions including mobile marketing (AD LIFE™), video content delivery (AD BOOM™) and ad network provisioning (AD SERVE™), the company is connecting brands and content to consumers in a network of mobile and multimedia experiences enabling companies and their marketing agencies to create new markets and monetize brand interactions.

    For the second quarter ended August 31, 2010, revenues were $718,717 compared to $286,323 in the first quarter ended May 31, 2010, and $39,509 for the second quarter ended August 31, 2009. The resulting increase is directly related to the added emphasis on providing mobile media and services and represents the fifth consecutive quarter of sequential revenue growth averaging approximately 80% each quarter on a compound basis for Augme.

    This revenue track is indicative of Augme’s ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional advertising channels. The new customer additions significantly increase the company’s visibility and allow the high rates of sales growth to continue as the platform is utilized across multiple brands under individual master contracts. To date, the company reported that it has received a combination of signed agreements, initialed scope of work documents and commitments for AD LIFE™ services valued at more than $2 million from four Fortune 100 companies, four Fortune 200 companies and one Global Fortune 500 company.

    The company’s platforms are supported by its intellectual property portfolio, which is comprised of three patents. Additional patent applications are pending or in process for filing. These patents contain a broad range of claims covering the company’s proprietary technologies and products. Augme completed patent infringement analyses, concentrating on the largest players in the business of targeted Web-content delivery, and has determined potential infringement by the top six search engine, e-commerce and numerous other companies totaling more than 200 identified infringers that could represent, according to Augme, approximately $5 billion in discounted net free cash flow over the life of the patents without any continuations.

    As a result, the company is involved in several ongoing cases that concern infringement of its patents. One is with AOL/Tacoda, which is awaiting a final ruling and eventual ruling of the request for sanctions against AOL/Tacoda. The other case against Yahoo is still moving forward even while settlement discussions are ongoing. An eventual license agreement will be a huge validation of the company’s Intellectual Property and could generate even a stronger appreciation of stock price.

    The potential of mobile marketing is enormous. Consumers are increasingly accessing information about the products and services they are intending to purchase via their mobile phones. These devices will in-turn become a platform for coupon redemption, brand re-enforcement, and when managed holistically, will become a key consideration in the multi-channel marketing and customer relationship management initiatives of retailers and their trading partners.

    Augme is among the leaders in the mobile marketing industry because they have effectively addressed each step in the mobile marketing process, creating one of the best end-to-end platforms. As mobile phones outnumber TV sets by more than 3-to-1, and PC based Internet users by more than 4-to-1, advertisers in many markets are increasingly relying on this media to implement promotional campaigns. Accordingly, platform developers like Augme could further enjoy exponential revenue growth.

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