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    OTCBB Watch – Why Paid Inc. (PAYD) Soared 23% and Continues to Climb

    Paid Inc. (OTCBB: PAYD) stock has been highly volatile over the last three months, trading in the range of $0.19-0.32. On September 22, the company spurred 23% to $0.32 following management’s outlook of strong growth that could make 2010 revenues to exceed those form 2009.  The market traded approximately 2.7 million shares of Paid compared to an average of 0.5 million for the last three months.

    Paid is a brand management and marketing resource for music, entertainment and sports personalities and organization; the company offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce.  Paid also offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, Web site design, merchandising, ecommerce and fan community management programs.

    The company has three revenue reporting segments: online merchandise and fulfillment; film and video services; and tour merchandise and VIP services. Paid provides these services for artists such as Aerosmith, Rockapella, Moody Blues, The Professional Bull Riders, Stand up to Cancer, Deep Purple and others.

    In a recent press release, Paid’s management noted that its celebrity services business is rapidly expanding from both existing and new clients and that it expects 2010 revenues to exceed the 2009 mark of $4.7 million. In addition, the internal restructuring measures are paying out and the company is improving margins and moving toward profitability. The company expects the majority of the VIP experiences and tour merchandising to take place in Q3 2010 and accordingly forecasts to realize the majority of revenue in the third quarter. As of June 30, Paid reported a deferred revenue balance of $2.77 million.

    The Q2 2010 quarterly report was indicative that the company is recovering from revenue dip recorded in Q4 2009, reporting a second consecutive quarter of sequential growth. Total revenues for H1 2010 increased 17% to $2.3 million, as compared to H1 2009. The company realized a net loss in the first two quarters of $1.6 million, as compared to a net loss of $1.9 million for the same period in 2009.

    The company succeeded to add seven new clients this year in the fulfillment area that are more profitable, and which could further improve gross margins due to economies of scale effect. Paid has also instituted many cost control measures that have helped to cut expenses as well as to re-engineer and restructure to staff appropriately. The company has also reported technology upgrades to bring on more and bigger clients from a broader spectrum of the entertainment and merchandising arena.

    These announcements combined with considerable expansion of web-hosting and fan community programs that the company reported during 2009 and 2010 is backing the management outlook and offers Paid strong chances for further appreciation of its stock price.

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