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From grocery shopping to advertising online, the ongoing economic recession is forcing us all to become more resourceful in everything that we do. With regard to the latter, one big asset that companies are increasingly leveraging to drive high quality traffic to their website is so simple that it’s many times overlooked – THEIR DOMAIN NAME!

According to experts, there may in fact be no better way to attract highly targeted web traffic than by owning a highly intuitive domain name.

Not only does a domain name that correlates highly your core business attract eyeballs by the hundred; it also requires one lump sum payment, while online advertising can cost you by the second. In today’s world of bludgeoned budgets, those that can are scooping up solid domains no matter the cost.

One company that is positioning itself to cash in on its hefty domain name portfolio is Elysium Internet Inc. (OTCBB: EYSM). The company, by its own account, is the proud owner of 2,000 highly intuitive domain names with a current estimated market value of approximately $3,000,000. EYSM recently expanded the affiliate program for www.podiatrist.com, a part of its 1,000 member and growing directly network that spans 37 U.S. states.

According to a press release issued on Tuesday, EYSM has doubled the number of subscribers to its podiatrist directory over the past six weeks and is beginning to log natural page one rankings on Google and other search engines.

Is Share Price Reflecting Operational Success?

With the economy stuck in a rut and online ad spending on the downturn, Elysium employs a very intriguing growth strategy. Now boasting 1,000 paid members, the company is beginning to monetize its domain name portfolio although its share price is not reflecting recent operational success. The stock is currently trading at $.05, or nearly 1/3 of its recent high print of $.14 on 1/29/09.

Given the recent progress of Elysium’s direct navigation business and the potential for its stock to rally towards its recent highs, I suggest taking a long hard look at EYSM this week.

The market may have overlooked the fact that the company has turned the corner and is beginning to generate cash just as many companies overlook the fact that having a solid domain name could in fact be more beneficial over the long-term than having an exorbitantly large ad budget. However, both facts may not remain overlooked for long.

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